MA Advertising, Marketing and the Media

Postgraduate

In Colchester

£ 7,200 + VAT

Description

  • Type

    Postgraduate

  • Location

    Colchester

  • Duration

    1 Year

About the course
We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace and these areas play an important commercial function within businesses and organisations


This course brings together expertise from our top-rated Department of Sociology and Essex Business School

You investigate key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India


You explore topics including:
Recent developments from actor network theory on market devices
Concepts of advertising, marketing and consumption
Contemporary marketing and management
Media and communications
Developing brand cultures
You will also be introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency


Essex Business School takes you beyond the basics of a business education

Our strong emphasis on ethics and sustainable business practice in the global economy, and our expertise in international management, accounting and finance, will provide you with the knowledge and skills necessary for your future career in an increasingly complex business world


Our Department of Sociology was rated top 10 in the UK for research quality (REF 2014), and we consistently receive strong student satisfaction scores, including 96% overall student satisfaction in 2015

Facilities

Location

Start date

Colchester (Essex)
See map
Wivenhoe Park, CO4 3SQ

Start date

On request

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Reviews

Subjects

  • Advertising
  • Marketing
  • Media
  • Advertising and Marketing
  • Business School
  • Sociology
  • School
  • Market

Course programme

Example structure
Postgraduate study is the chance to take your education to the next level. The combination of compulsory and optional modules means our courses help you develop extensive knowledge in your chosen discipline, whilst providing plenty of freedom to pursue your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.
For many of our courses you’ll have a wide range of optional modules to choose from – those listed in this example structure are, in many instances, just a selection of those available. Our Programme Specification gives more detail about the structure available to our current postgraduate students, including details of all optional modules.
You take one of these two modules: Text and Documents or Sociological Research Design. You do not take both.
Year 1
Advertising: Commerce and Creativity
Dissertation
Strategic Brand Communication
Critical Marketing
Consumption, political economy and sustainability
Sociological Research Design
Digital Economy (optional)
Teaching
We have a strong research group culture
Graduate students are encouraged to take part in our weekly Departmental Seminar which regularly features eminent outside speakers
Assessment
Your modules are assessed by coursework and your dissertation
Dissertation
Your 15,000-word dissertation allows you to focus in-depth on your chosen topic from April onwards
You work with close supervision from academic staff
Previous
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Additional information

Our expert staff We are a large and friendly department, offering a diverse range of research interests and with staff members who are committed to teaching, research and publication that covers a broad geographical spectrum Many have worked at the local level with local authorities, justice councils, community partnerships and charities Others have worked at a national and international level with bodies like the United Nations, the European Commission’s Expert Group on Public Understanding of Science, Amnesty International, The Royal College of Paediatrics and Child Health, the Home Office and national non-governmental organisations Within Essex Business School, our staff specialise in areas including SMEs, business-to-business relationship marketing, branding, marketing management, new product development and social entrepreneurship While maintaining core engagement with contemporary marketing practice, our staff enrich our courses with novel marketing ideas drawn from both the contemporary business world and cutting-edge academic research Specialist facilities Dedicated postgraduate support facilities Our renowned off-campus Graduate Conference takes place every February A unique Student Resource Centre where you can get help with your studies, access examples of previous students’ work, and attend workshops on research skills The Sociology common room is open all day Monday-Friday, is stocked with daily newspapers, magazines and journals, and has free drinks available Links with the Institute of Social and Economic Research, which conducts large-scale survey projects and has its own library, and the UK Data Archive, which stores national research data like the British Crime Survey Our students’ Sociology Society, a forum for the exchange of ideas, arranging talks by visiting speakers, introducing you to various career pathways, and organising debates Our landmark new Essex Business School building on our Colchester Campus is the...

MA Advertising, Marketing and the Media

£ 7,200 + VAT