MA Advertising, Marketing and the Media
Postgraduate
In Colchester
Description
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Type
Postgraduate
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Location
Colchester
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Duration
1 Year
About the course
We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace and these areas play an important commercial function within businesses and organisations
This course brings together expertise from our top-rated Department of Sociology and Essex Business School
You investigate key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India
You explore topics including:
Recent developments from actor network theory on market devices
Concepts of advertising, marketing and consumption
Contemporary marketing and management
Media and communications
Developing brand cultures
You will also be introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency
Essex Business School takes you beyond the basics of a business education
Our strong emphasis on ethics and sustainable business practice in the global economy, and our expertise in international management, accounting and finance, will provide you with the knowledge and skills necessary for your future career in an increasingly complex business world
Our Department of Sociology was rated top 10 in the UK for research quality (REF 2014), and we consistently receive strong student satisfaction scores, including 96% overall student satisfaction in 2015
Facilities
Location
Start date
Start date
Reviews
Subjects
- Advertising
- Marketing
- Media
- Advertising and Marketing
- Business School
- Sociology
- School
- Market
Course programme
Postgraduate study is the chance to take your education to the next level. The combination of compulsory and optional modules means our courses help you develop extensive knowledge in your chosen discipline, whilst providing plenty of freedom to pursue your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.
For many of our courses you’ll have a wide range of optional modules to choose from – those listed in this example structure are, in many instances, just a selection of those available. Our Programme Specification gives more detail about the structure available to our current postgraduate students, including details of all optional modules.
You take one of these two modules: Text and Documents or Sociological Research Design. You do not take both.
Year 1
Advertising: Commerce and Creativity
Dissertation
Strategic Brand Communication
Critical Marketing
Consumption, political economy and sustainability
Sociological Research Design
Digital Economy (optional)
Teaching
We have a strong research group culture
Graduate students are encouraged to take part in our weekly Departmental Seminar which regularly features eminent outside speakers
Assessment
Your modules are assessed by coursework and your dissertation
Dissertation
Your 15,000-word dissertation allows you to focus in-depth on your chosen topic from April onwards
You work with close supervision from academic staff
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Additional information
MA Advertising, Marketing and the Media