MA Fashion Marketing - MA

Nottingham Trent University

Master

In Nottingham

Price on request

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Description

  • Type

    Master

  • Location

    Nottingham

  • Duration

    1 Year

As the third industrial revolution gathers pace, the practice of fashion marketing and the roles associated with the sector are rapidly evolving. Our MA Fashion Marketing course examines new and emerging marketing methods and processes, and established practice from an international perspective.
You’ll gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas, and includes strategic and critical marketing, consumer behaviour and phycology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics.
Your knowledge and understanding of the subject will be enhanced by advanced marketing research and analytical skills, and fashion marketing theory.

Facilities

Location

Start date

Nottingham (Nottinghamshire)
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Start date

On request

About this course

Gain knowledge and understanding of new and established marketing practice across different areas of the fashion industry, and choose your specialist focus
Combine marketing practices and theoretical related studies
Select from a range of possible outputs to reflect your individual career aspirations or to support a business start-up
Benefit from industry speakers such as senior marketing executives from leading fashion brands
Attend workshops to enhance your research skills, acquire relevant software skills like Adobe InDesign, and gain support for your personal career planning.
Work individually and as a team in a challenging, creative and multicultural environment within the School of Art & Design
Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship.
Go on study trips to international fashion capitals like Paris, Copenhagen, Antwerp and New York
Prepare for further postgraduate study, such as PhD.

This course will prepare you for senior management roles across the fashion industry, in areas such as:

fashion marketing management
fashion brand management
consumer and market intelligence
retail management
fashion buying
marketing consultancy
marketing ethics and sustainability
public relations
fashion journalism
entrepreneurial business concepts

2.2 honours degree.
Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis.

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Subjects

  • Presentation
  • International
  • Staff
  • Project
  • Industry
  • Marketing
  • Fashion Marketing
  • Communication
  • Fashion Management
  • Marketing and communication
  • FMMC
  • Environment
  • Communications

Course programme

Modules

Fashion Marketing

(180 credit points)

You’ll start with a three-week induction period, during which you’ll be introduced to the Fashion Management, Marketing and Communication (FMMC) framework of postgraduate courses. This induction will give you an understanding of the nature of studying at Masters level, the range of resources available to you to support your learning, and an introduction to the staff who’ll be teaching you.


You’ll take part in a short project that will give you an insight into the core research and study skills required on the course. Importantly, this is an opportunity to get to know your fellow students and the environment you’ll be studying in.


The next part of the course will introduce you to the core subjects of marketing, management, branding, and communications. This period of study will provide you with a platform of knowledge enabling you to appreciate the complexity and essential interrelatedness of the fashion industry. During the first phase of the course, you’ll also attend sessions in your chosen subject area to provide a framework of understanding, from which you’ll continue to build your specialist field of skills and knowledge. Your assignments for this part of the course will be focused on your chosen subject pathway.


In the second phase, you’ll continue to build your understanding of the fashion industry and advance your research skills and theoretical knowledge. You’ll write a project proposal for an individual research study in your area of specialism, undertake a team project, and give a verbal presentation. These assignments will develop your team working, research, negotiation, communication, presentation and time-management skills.

Through further development of your analytical skills, you’ll gain a fully integrated knowledge of your specialist area of FMMC, associated contexts, and relative professions.

In the final phase of the course you’ll produce a research methodology and literature review that forms an important part of your personal project, which you’ll hand in at the end of the course. This will provide you with an opportunity to apply your research and analytical skills, together with the specialist knowledge you’ve acquired about the industry. Your project will be in written format, and you’ll also give an individual verbal presentation.

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MA Fashion Marketing - MA

Price on request

The best Fashion Design courses

See all

See all