MA Global Advertising and Branding

University of Southampton

Bachelor's degree

In Southampton

£ 9,250 + VAT

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Description

  • Type

    Bachelor's degree

  • Location

    Southampton

  • Start date

    September

Introducing your course
On the MA Global Advertising and Branding you’ll learn about the different stages of the advertising management process, from strategy development and pitching through to campaign evaluation. You’ll also build a critical awareness of the global advertising industry, exploring the impact of technological developments and engaging with current industry debates. The course is taught by lecturers with many years of industry experience, some of whom are current practitioners, ensuring your education is up to date and relevant to today’s industry. It brings together a distinctive combination of professional and research expertise, including advertising strategy and visual analysis, plus a unique focus on creative problem-solving techniques that you won’t find on similar courses in the UK. You’ll learn through projects and hands-on activities, including a live brief for a company, a week-long marketing simulation exercise and a study trip that takes advantage of our close proximity to London. In addition, a focus on professional skills and employability will ensure you are ready to take advantage of career opportunities when you graduate, whether in agency or client-side advertising roles or in other creative industries.

Facilities

Location

Start date

Southampton (Hampshire)
See map
University Road, SO17 1BJ

Start date

SeptemberEnrolment now open

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Reviews

This centre's achievements

2020
2019

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 7 years

Subjects

  • Credit
  • Branding
  • Global
  • Advertising
  • Industry

Course programme

Year 1

Semester OneCompulsory

ARTD6113Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 20

Professional and Academic Skills 1

ARTD6136Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 20

Advertising and Branding: Contextual Themes and Issues

Core [?]

A core module is a module which must be taken and passed.

ARTD6137Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 20

Global Advertising and Branding 1

Semester TwoCompulsory

ARTD6114Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 20

Professional and Academic Skills 2

Optional

ARTD6151Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 20

Sustainability

ARTD6152Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 20

Creative Thinking and Problem Solving

ARTD6153Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 20

Digital Cultures

ARTD6154Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 20

Entrepreneurship

ARTD6155Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 20

Experimental Publishing

ARTD6156Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 20

Exploring the Visual Language of Display

ARTD6157Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 20

Global Marketing

ARTD6158Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 20

Visual Culture

Core [?]

A core module is a module which must be taken and passed.

ARTD6138Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 20

Global Advertising and Branding 2

Summer period

ARTD6139Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 60

Final Project (Global Advertising and Branding)

Additional information

Study Locations: , Winchester campus

See related categories

MA Global Advertising and Branding

£ 9,250 + VAT

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