MA International Business Management

Expanding your knowledge and understanding of the theories that inform contemporary international business practice, this programme begins with learning the fundamental areas of strategy and management in a globalised business environment. Students will also explore areas around decision making, trade and enterprise, while selecting from a number of modules that allow you to pursue knowledge in areas you feel are most appropriate to your interests and career aspirations. The aim of the learning is for you to gain the necessary skills to enable you to manage people and organisational activities in dynamic environments and manage products and services within international markets. You will end the course by utilising the knowledge and skills you have learnt to shape and complete your own International Management Project.

Module and programme information is indicative and may be subject to change.

• • Management Analytics (15 Credits) - Compulsory This module explores the major concepts, models, tools, and metrics used in management analytics for overseeing management related projects. Specifically, in the first part of the module students will be equipped with building blocks of management analytics. In the second part, the module will provide students with fundamental machine learning concepts and techniques, which are most applicable to management research.
  • Management in a Globalised Context (15 Credits) - Compulsory The module will critically evaluate the effect of national culture on corporate culture and on the experience of the manager and those who they manage. The module will ask student to consider the ethical demands of different global contexts, and equip them with the tools they need to respond effectively to these challenges. The teaching in the module is rooted in the realities of management in a globalized context, and draws on current academic research and professional experience.
  • Managing the Multinational Organisations (15 Credits) - Compulsory This module aims to illustrate and explore the role of HRM in the international context and develop students’ awareness of current HR issues with particular reference to multinational corporations, thus enhancing their employability in the global work place. The module examines the cultural and institutional influences on HRM in multinational corporations, HRM practice in different regions, and IHRM policies in multinational corporations.
  • International Business Management Project (60 Credits) - Compulsory This module provides students with a means of developing further the skills and knowledge gained on MA International Business Management, by application to a specific organisational issue or problem. It enables students to demonstrate proficiency in the design of a business enhancement project, application of appropriate methods of investigation, management of the change process, and maintenance of vision in the face of the vicissitudes of business realities.
  • Trade and the Multinational Enterprise (15 Credits) - Compulsory The aims of the module are to provide an appreciation of the economic theory relevant to both trade, multinational enterprises MNEs, foreign direct investment FDI and globalisation; to introduce the students to all major strands of the debate about new trade theories, MNEs, and FDI; to acquire the necessary theoretical knowledge to evaluate and analyse policy issues relating to MNEs business, trade and globalisation; and to develop the ability to undertake research in this area.
  • International Business Strategy (30 Credits) - Compulsory The aims of the module are to introduce students to the theoretical frameworks for analysing international business and developing international business strategies, and to equip students with the knowledge, skills and tools for developing and implementing international business strategy for international competitiveness. It improves students’ cultural awareness and understanding of critical issues relating to the complexity of managing international operations, and develops students’ abilities of critical and independent thinking, decision making and problem solving.
  • Applied Corporate Finance (15 Credits) - Optional This module will enable the student to build an understanding of the financial decisions based on the fundamental theories of finance. It focuses on issues which affect the firm’s value and shareholders’ wealth. Empirical findings and their implications on decision strategies will be covered. The module will discuss financial incidences and appropriate actions required to be taken to mitigate the impact. Valuation of assets, capital structure and financing decisions based on real case studies will be the focus of this module.
  • Multichannel Marketing Management (15 Credits) - Optional The impact of technology has been immense on how products, services, experiences and ideas are being distributed to consumers. The internet, the mobile and the social media represent new platforms that businesses can use as potential channels to distribute their products and services. In this context, determining the appropriate channel combination is crucial for organisational success. The module aims to equip students with an in depth understanding and knowledge of a range of theories and tools for creating an effective multichannel strategy. Students will learn how to reduce the risk of selecting inappropriate channels through a systematic analysis of market trends, organisational capability and the shopping experience across different channels. They will address the factors underpinning the successful integration of an organisation’s multichannel proposition for achieving competitive advantage. They will further learn to think strategically about offline and online retailing and apply a range of marketing principles in choosing and managing physical and virtual channels.
  • International Reward Management (15 Credits) - Optional This module provides students with the knowledge and critical understanding of strategic reward management in a global context. Students will critically evaluate current reward theories and practices within a variety of international contexts. The module aims to develop the skills required to research and critically analyse reward within an international organisational contexts, and to present written findings and recommendations to senior management. It aims to give students credibility in the subject of reward, so that they can join, or progress further in the HR profession.
  • New Trends in International Business (15 Credits) - Optional This module aims to help students critically evaluate contemporary trends in international business to gain an updated perspective of the theoretical and practical developments in the field of international business (IB) research and practice. The module discusses a range of new trends, including new international markets, competitors, technologies, opportunities and challenges, that influence international business and the operations of firms on a global level both directly and indirectly.
  • International Marketing (15 Credits) - Optional This module puts marketing into the global context and shows the importance of international marketing in the era of globalisation. The module assists students to gain sound knowledge of international marketing and provides them with a thorough understanding of the nature of the international market place. Students will develop international marketing decision-making skills and know-how that will assist them in pursuing a career in international marketing or business.
  • Cross-Cultural Communications and Global Brands (15 Credits) - Optional

    The ability to communicate in culturally diverse settings has become a key prerequisite of successful global brands. This module examines the discipline of cross-cultural communications in relation to global marketing. It is concerned with the development, implementation and evaluation of marketing communication activities across a diverse range of cultural settings. You will consider how cultural values influence, and can be reflected in, global communication programmes for both ‘goods’ and ‘services’ markets. Message creation, execution and the available vehicles of message distribution will be evaluated across different cultural contexts. Through exposure to a wide range of real-life examples, you will be able to design comprehensive communication solutions to boost brand shares globally.

  • Entrepreneurship in the Digital Sector (15 Credits) - Optional This module is underpinned by the ethos that ‘Entrepreneurship’ is now a career choice for many students in these challenging, dynamic and uncertain times. The recent developments in digital technologies has facilitated a new breed of Entrepreneur for the 21st century- the ‘ E-entrepreneur’ This module is designed to foster entrepreneurial talent and to encourage entrepreneurial skills underpinned by online digital technologies as a platform for students to shape their future careers ,income streams and destinies.
  • International Entrepreneurship (15 Credits) - Optional The aim of this module is to provide students with an understanding of international entrepreneurship and its contributions to the global economy. This will allow the student to confidently discover and develop business opportunities on a global scale. The module uses a combination of workshops and self-directed learning to develop their skills.
  • Global Supply Chain Management (15 Credits) - Optional This module aims to present the international nature of business supply chains and how companies work in a global marketplace. Students develop a critical understanding of the theories and practices of how companies grow and manage their global supply chains. The module enhances students understanding of business competitiveness in global marketplaces. Students will be taught the underlying theories that will enable them to evaluate the choices given by organizations and how these are linked to the management of these international networks.

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