MA in Sports Marketing

In Madrid (Spain)

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Important information

Typology Master
Location Madrid (Spain)
Start October
Credits 60
  • Master
  • Madrid (Spain)
  • Start:
  • Credits: 60

Study sports marketing with the best possible partners: Universidad Europea and Real Madrid, the top income generator and most recognized brand in Sports worldwide.
Experience the most modern way of teaching including real projects and case studies, participation in sport events, networking possibilities and internships in sport related brands.

Facilities (1)
Where and when
Starts Location
Madrid, Spain
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Starts October
Madrid, Spain
See map

To take into account

· What are the objectives of this course?

The objective of this program is to form, update and specialize students as marketing and communication professionals with a specific orientation for sports. The lack of professionalism in multiple sport institutions yet and the huge investment on sports in the different sectors create a perfect scenario for the arrival of modern, creative and updated marketing professionals in the sports industry.

· Who is it intended for?

International or Spanish students with an excellent level of English, with first degrees in: - SportsScience - Business Administration or Business Management and Entrepreneurship - Marketing - Any other holder of a higher education qualification who wants a career in sports marketing The Master’s degree is also especially suited as a private degree program for sports industry professionals who want to deepen and broaden their expertise in order to further their careers.

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Reviews on this course

Fernando Sotomayor
5.0 20/05/2017
What I would highlight: The master experience allowed me to enhance my knowledge about the sports industry and build a solid international network with my classmates and professional contacts. Finally I was able to apply all this values back to my country, founded my first company (Sportafolio,com) and be part of the first professional league in Peru.E
What could be improved: .
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Reviews gathered by Emagister & iAgora

What you'll learn on the course

Sports marketing
Real Madrid
Graduate School
Universidad Europea
Sports industry
Sport events
Marketing Campaign

Course programme

The sports sector is growing exponentially all over the world. It is also a hugely global industry.

There is a double connection between sports and the world of marketing and sales. On the one hand, there are an increasing number of companieswhose business relates to sports, and which need an in-depth understanding of the right marketing and sales tools to achieve success in their competitive environment; and on the other hand, sports are by nature an excellent communications platform for companies in any economic sector, thanks to their extraordinary reach in the media and the values they transmit, and they can provide great added value to any company or brand associated with them.

Alongside more traditional marketing tools, concepts such as city marketing, community management of athletes and brands in social networks, new channels for exploiting sports rights, corporate social responsibility, and ever more varied forms of sponsorship define the profile of modern sports marketing.
Spain is one of the world centers of sports marketing and has some of the leading athletes and teams in the world’s most popular sports. In recent decades the country has also organized many world-level sports events, leveraging the impetus of the Barcelona Olympics. Meanwhile, some of the most important individual and group sports rights contracts involve Spanish agents.

The Master’s Degree in Sports Marketing, offered by Real Madrid Graduate School and Universidad Europea, is a pioneering international program in the field of sports marketing, designed to give international or Spanish students with a global and multicultural outlook the training they need to take advantage of professional opportunities in the combined fields of marketing and sports.
The Master’s degree also offers the possibility of an internship in the Marketing Department of Real Madrid C.F. for the best-performing students in the program.

The program includes multiple external activities where we´ll experience directly the know-how of sport business explained by its real protagonists. Some examples of what we do are:

  • Visits to the Bernabéu Stadium
  • Visit to Real Madrid Valdebebas Training Center
  • Visit to theBarclaycard Arena
  • Visit to the Microsoft Global Sports Innovation Center
  • Visit to the Spanish Football Federation
  • Participation in some running / cycling events (Madrid half Marathon, Ecotrimad, etc…)
  • Visit to the Spanish Olympic High Performance Training (C.A.R)
  • Participation in the Tennis Madrid Mutua Open
  • International trip to Germany including participation in the ISPO and SPOBIS events and visits to Adidas HQ worldwide plus Bayern Munich and Borussia Dortmund football Clubs.

  • 100% of our students advance in their careers thanks to the mandatory internships included in the program.
  • More than 30 Sports industry experts -some of them part of Real Madrid– are part of our Faculty: learn with the best.
  • Visit national and international facilities and events as part of the Master’s program.

Additional information

Location: Campus Universidad Europea in Madrid, combined with visits to the Real Madrid facilities and participation in different sport events.

Schedule: Monday to Thursday from 17.30 to 21.30

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