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Management with Marketing BSc (Hons) – 4 years including placement year
Bachelor's degree
In Bath ()
Description
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Type
Bachelor's degree
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Duration
4 Years
Year 1 covers core subjects such as marketing, finance and operations. These principles will provide context for the rest of your course. During this first year, you’ll study with Management and International Management students.
In Year 2 you’ll develop the depth of your marketing knowledge. You will be able to customise your studies with optional units. These let you explore other areas of interest such as business law and emerging markets.
In Year 3 you’ll apply your skills and knowledge on a placement year. This will be a marketing role and is usually paid. You’ll gain a competitive advantage in the job market with this valuable experience.
In your final year you will grow your marketing expertise with specialist units as well as options. You’ll develop a product from a brief, prototype it, and plan a launch. These skills will help you to excel in a professional marketing role.
About this course
Gain a solid grounding in the major areas of business practice. You’ll also develop specialist knowledge and skills for a career as a marketing professional.
Professional Development Programme
Prepare for the career you want with our Professional Development Programme (PDP). PDP includes training and workshops to improve your skills in areas like:
writing CVs and applications
job interviews
aptitude tests
PDP will also help you find a relevant work placement and make the most of your time there.
Teaching
You’ll learn from academics with expertise in business and management. Their international collaborations and research activities feed into undergraduate teaching and contribute to your learning experience.
Our graduates have an excellent record of success. A high proportion of our students are in a professional or managerial job within six months of graduating (Unistats):
95% of employed Business students (formerly known as Business Administration)
90% of employed International Management with Modern Language (French, Spanish) students
85% of employed International Management with Modern Language (German) students
Our other management courses launched in 2014 and we don't have career data for those yet.
Employers include:
Accenture
BMW
Danone
GlaxoSmithKline
Google
Vodafone
Your application, especially your personal statement, should explain your motivation for choosing this degree and any relevant non-academic interests and achievements. When describing relevant experiences you should reflect on what you have learnt from them, how they have influenced your development or how they are relevant to business or your future career.
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This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 14 years
Subjects
- Marketing
- Finance
- Business
- Context
- Analytics
- Principles
- Organisational
- Environment
- Communications
- Brand
Course programme
- Business analytics
- Business context
- Accounting for managers
- Introduction to business economics
- Principles of organisational behaviour
- Introduction to the international business environment
- Introduction to managing people
- Introduction to finance
- Operations management
- Principles of marketing
- Strategic marketing communications
- Brand management
- Consumer psychology
- Project management
- Managing the multinational enterprise
- Foundations of entrepreneurship and innovation
- Plus optional units
- Placement year
- Advanced advertising management
- Marketing and society
- Developing new products and services - theory
- International marketing management
- Business and marketing in a digital world
- Developing new products and services - practice
- Plus optional units
You'll be able to choose from over 30 optional units in Years 2 and 4. Here are some examples of the units currently being studied by our students.
- Doing business in China: opportunities and challenges
- Virtual organising: understanding group behaviour online
- E-business
- Business-to-business marketing
- Economics of strategy: rivalry
Learning
- Lectures
- Seminars
- Tutorials
- Workshops
- Coursework
- Essay
- Oral assessment
- Practical work
- Written examination
Additional information
Tuition fee for the academic year 2020/21 £20,000
UK/EU application deadline - 15 January 2020
Overseas deadline - 15 January 2020
Management with Marketing BSc (Hons) – 4 years including placement year