Market Research (Byte Size Skills Course)

Syllabus

What is market research?

Competitor research

Supplier research

Customer research

The pros and cons of survey methods

Questionnaires

Content and Layout

Types of Question

Categories of Question

Principles of Good Design

Market Research Questionnaire Example

Cover Letters for Postal Surveys

Secondary Market Research

Extrapolation

Market Research Analysis

Self-assessment questionnaire

Sample Course Materials

Please click on the logo below to view a few sample pages of the course materials we provide. Whilst this is only a few sample pages, we do hope that it will give you some idea of the quality of the materials we provide. If you have anymore queries in relation to the course materials, please feel free to contact one of our friendly course advisors who will be more than happy to deal with any queries that you may have.

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Study Hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 20 hrs.