Market Research - An Introduction

To provide an understanding of the role of market and social research in society and business, and an awareness of the processes involved in designing and planning effective research. The course is knowledge-based, provides a basic grounding in the research process and covers the syllabus for the MRS/City & Guilds Level 2 Certificate in Market & Social Research. Suitable for: Those with little or no experience of market research. The course will provide a basic introduction and may be particularly suited to support staff, those commissioning research for the first time, those wishing to carry out small-scale research to support their businesses, field workers and those seeking an understanding of the market research industry.