Marketing in Action

Reaching customers in a segmented way is easier than ever, much more necessary is the ability to create compelling brands. In a Big Data context, marketers need to gain physical and mental space in a noisy environment, to control business objectives using ever-evolving analytics, and to deliver significant benefits to customers, who increasingly want more human connections. place.

Marketing into Action will enable participants to develop more profitable marketing plans and achieve excellence in execution. Provides inspiration in winning formulas and features the latest analytics to identify the best opportunities. Through world-class executive lenses, your brand's competitive environment will take on a new perspective and solutions will be discussed and chalked up in a challenging and experiential format. At the end of the program the participants will be distinguished by:

Be more able to identify the true motivations of the customers and to present differentiating benefits in an increasingly complex market.
Describe how to more effectively use the digital medium to achieve the intended results.
Know the classic strategies, but also the most innovative strategies to build lasting brands.
Have more analysis capabilities and ROMI - Return on Marketing Investments.

A complete toolkit will be available at the end of the program.