Marketing and Advertising in Hotel Industry

With so many hotels all competing for the same business, why do some brands and establishments attract more guests than others? Quality of course plays a role, but the power of marketing is not to be underestimated. A strong marketing campaign can propel any brand of any size into the spotlight in an instant. If you know how to portray your business in an influential manner in front of the right audience, your success story writes itself. As such, your chosen approach to marketing and advertising could singlehandedly determine how your hotel performs. Identify your target audience and reach them with a strong influential message. After which, the rest pretty much takes care of itself.

This exclusive tutorial is idea for anyone working in hotel management, marketing or sales at any level. Study an overview of the contemporary hotel market, along with primary and secondary levels of demand, the hotel as a product and how to determine a hotel’s pricing structure. Explore a series of key advertising decisions, determining and creating specific advertising messages, marketing cooperatives and more.