Marketing and Consumer Psychology MSc
Master
In Brighton
Description
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Type
Master
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Location
Brighton
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Duration
1 Year
Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. Consumer psychology is key to:
understanding buyer behaviour
enabling organisations to design innovative products
creating effective communication messages.
This course prepares you for careers building on both disciplines – whether you want to work in marketing, or apply psychological theories to the business world. Your studies culminate in a research project that bridges marketing and psychology.
Facilities
Location
Start date
Start date
About this course
You’ll benefit from the academic expertise and industry experience of the School of Psychology and the University of Sussex Business School.
Our Marketing and Consumer Psychology MSc opens up career options in both marketing and psychology. Prepare yourself for a range of roles including in:
fast-moving consumer goods (FMCG)
retail marketing
brand management
communications
public relations
market research
consumer insight management
consultancy
goods and services innovation
social marketing and channel management.
Graduate destinations
92% of students from the Department of Business and Management were in work or further study six months after graduating. Recent University of Sussex Business School graduates have gone on to jobs including:
foresight researcher, Nesta
HR reward analyst, Southern Water
sales and marketing executive, Amaze One.
You should normally have an upper second-class (2.1) undergraduate honours degree or above.
Reviews
Subjects
- Psychology
- Marketing
- Consumer Behaviour
- Project
- Social Psychology
- Advanced Research
- Ethics
- Analytics
- Cognitive Psychology
- Digital Marketing
Course programme
These modules are running in the academic year 2018/19. We also plan to offer them in future academic years. They may become unavailable due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of such changes to modules at the earliest opportunity.
Core modules
Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.
- Advanced Research Methods in Psychology
- Empirical Project in Marketing and Consumer Psychology
- Applications of Social Psychology
- Buyer Behaviour
- Contemporary Applications in Consumer Psychology: Neuromarketing and Beyond
- Ethics, Philosophy and Methods of Research version A
- Marketing Analytics and Metrics
- Social Psychology of Consumer Behaviour
Alongside your core modules, you can choose options to broaden your horizons and tailor your course to your interests.
- Applied Social Psychology Research Internship
- Cognitive Psychology (Masters)
- Digital Marketing
- Global Marketing Management
- Managing Customer Experiences and Customer Relationships
- Structural Equation Modelling
Additional information
Marketing and Consumer Psychology MSc