Marketing and Management with Psychology (with a professional placement year) BSc (Hons)

Bachelor's degree

In Brighton

£ 9,250 VAT inc.

Description

  • Type

    Bachelor's degree

  • Location

    Brighton

  • Duration

    3 Years

A deeper understanding of psychology can play a vital role in building a successful career in marketing.
You learn marketing and management theory and practice from top-level academics as well as experts with years of experience.
With a strong focus on critical and original thinking, you study important areas such as marketing strategy and digital marketing. This is combined with an examination of key psychological concepts within the context of marketing and management situations.
You also have the opportunity to apply for a year working in industry.

Facilities

Location

Start date

Brighton (East Sussex)
See map
Sussex House, BN1 9RH

Start date

On request

About this course

Recent Business and Management graduates have gone on to jobs such as:
sales and marketing graduate, GSK
project marketing manager, Brandwatch
marketing executive, Fused 7.

You must have GCSE (or equivalent) Mathematics, with at least grade 5 (or grade C).
You should also have a broad range of GCSEs grade 9-4 (A*-C), including good grades in relevant subjects.

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Subjects

  • Psychology
  • Marketing
  • Marketing Strategy
  • Digital Marketing
  • Marketing Management
  • Economics Principles
  • Biological
  • Business Law
  • Human Resource management
  • Marketing Analytics

Course programme

Year 1 at sussex

Autumn teaching
  • Economics Principles 1
  • Introduction to Biological and Cognitive Psychology
  • Introduction to Business and Management
  • Introduction to Business Law
Spring teaching
  • Introduction to Accounting
  • Introduction to Marketing
  • Introduction to Social, Clinical and Developmental Psychology
  • Principles of Organisational Behaviour and Human Resource Management
Year 2 at sussex

Autumn teaching
  • Consumer Behaviour
  • Further Study in Biological and Cognitive Psychology
  • Marketing Analytics and Metrics
  • Marketing Research
Spring teaching
  • Further Study in Social, Clinical and Developmental Psychology
OptionsSpring teaching
  • International Marketing (Marketing and Management)
  • Leading Groups and Teams (LEAD)
  • Leveraging Human Capital and Performance (HRM)
  • Management of Innovation
  • Managing Global Supply Chains (OPS&IS)
  • Public Management
Placement

You can apply to take a paid professional placement in the third year of your degree. Recent students have gone on placements at:

  • The Body Shop
  • Transport for London
  • Warner Bros.

All students receive dedicated support throughout their placement – from finding an employer to preparing for an interview.

Year 3 at sussex

Autumn teaching
  • Branding and Marketing Communications
  • Marketing Strategy
  • Social Cognitive Development
Spring teaching
  • Digital Marketing
  • Economic and Consumer Psychology
Options

Autumn teaching
  • Critical Perspectives (with a Study Visit)
  • Developing Leadership (LEAD)
  • Entrepreneurship and Small Firms (ENT)
  • Managing Change (HRM)
  • Non-Profit Management and Social Entrepreneurship
  • Strategic Brand Management
Autumn and spring teaching
  • Research Project
Spring teaching
  • Consumer Psychology and Neuromarketing
  • Enterprise in the Circular Economy
  • New Products Management
  • New Venture Development and Planning
  • Services Marketing
  • Social Responsibility, Sustainability and Business Ethics


Additional information

International students Fee :  £16,750 per year

Marketing and Management with Psychology (with a professional placement year) BSc (Hons)

£ 9,250 VAT inc.