Marketing and Management with Study Abroad-BA

This year aims to develop a foundation of knowledge and skills in marketing and management. You not only study the principles of marketing, but have the opportunity to develop competencies in research, analysis and investigation, as well as achieving a foundational knowledge in the functions of business at both an environmental and organisational level.

You will study five core areas of study:

• Analysis and Research and Business Skills
• The Changing World of Business
• People Management and Organisations
• Marketing Principles
• Accounting and Finance In Business

You will study a further elective module, which in previous years have included:

• Economics and Psychology of Decision Making
• Creating New Businesses
• The Global Economy
• A Foreign Language.

This year aims to develop students’ functional knowledge of marketing.

A series of core modules which cover the key functional areas of marketing

• Strategic Brand Management
• Integrated Marketing Communications
• Consumer Psychology
• Marketing Research Methods.

You will study a further two elective modules which are offered from a list which may include topics relating to operations management, information systems, international management, human resource management, entrepreneurship, the public sector or a foreign language.

In an increasingly globalised world, a period of international study is a major benefit and can help you to stand out in a crowded job market. All of our business degrees offer you the option of spending your third year studying abroad at one of our international partner universities. This is an opportunity to develop foreign language skills, experience another country and learn about its culture.

You may decide to study at one of our exchange universities for a full-year study placement period in your third year of study and this then becomes the third year of a four year degree.

Opportunities for study abroad have in the past included in Australia, Canada, Chile, China/Hong Kong, Columbia, Czech Republic, Denmark, France, Germany, Italy, Netherlands, New Zealand, Norway, Poland, Singapore, Spain, South Korea, Sweden and USA. Funding is available for EU students travelling to EU countries through the ERASMUS scheme. Other funding opportunities (open to both EU and non-EU students) may also be available through scholarships offered by the host institution, the British Council and/or other funding bodies. For up to date information on locations and funding, please go to /international/studyabroad

The Study Abroad year fees are set annually by the University – fees are % of the annual tuition fee. Any fees displayed are for guidance only. For the definitive amount of the Study Abroad year fees payable please contact

The offer of a place on a ‘study abroad’ degree does not imply that Durham University Business School guarantees to place the student with one of its partner institutions, nor a partner of the student’s choice. All study abroad programmes are subject to approval by the Business School. Some partner relationships have restricted access and so are not available to all students. The Business School, in association with the University, will assist students in applying for a study abroad place, but it is the responsibility of the student to apply for such a place, and the right of the Business School/University to allocate students to available places as it deems best. In the event that a student is unable to obtain a study abroad place, transfer to the equivalent ‘non-study abroad’ programme is guaranteed provided the student is eligible to transfer on academic grounds. In line with Home Office rules, students from outside the EU will transfer onto the ‘with study abroad’ programme only once they have successfully secured a placement (normally at the end of their second year of study). Therefore due to visa requirements, we recommend that international students interested in the study abroad year as part of their degree apply for this programme when making their application to us via UCAS.

Central to this year is the Dissertation. This allows you to conduct an extended, independent Research Project on a Marketing topic of your own choosing, under the close supervision of an academic member of staff.

• Dissertation in Marketing (double module)
• Strategic Management.

You will study three further elective modules, which will allow you to develop your study of specific areas of marketing.

• East Asian Business
• Global Marketing
• Social Marketing
• Retail Services Marketing
• Contemporary Issues in Management
• Leadership
• Corporate Responsibility
• Corporate Entrepreneurship
• Islamic Economics and Finance
• A Foreign Language.