Marketing and Strategy - MSc

University of Warwick

Master

In Coventry

Price on request

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Description

  • Type

    Master

  • Location

    Coventry

  • Duration

    1 Year

  • Start date

    Different dates available

Are you seeking a career in marketing or strategic management, brand management, or business planning in a management consultancy or a marketing agency?

The MSc Marketing and Strategy combines the two crucial disciplines providing the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations.

The course emphasises that marketing is not a free-standing activity but needs to be at the core of company strategy. The dual strands of this degree enhance understanding of the broader implications of decisions for the organization as a whole, giving graduates the confidence and expertise to apply their skills in a variety of roles in company development.

Facilities

Location

Start date

Coventry (West Midlands)
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University Of Warwick, CV4 7AL

Start date

Different dates availableEnrolment now open

About this course

2:i undergraduate degree (or equivalent) in a related subject

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Subjects

  • Strategic Management
  • Teaching
  • Environment
  • Research
  • Services
  • Financial Aspects
  • Global Business
  • Social Media
  • Global Branding
  • Service Marketing

Course programme

Six compulsory modules and three optional modules allow you to gain a balanced understanding of the two disciplines on this one-year programme.

Compulsory Modules:
  • Issues in Marketing Theory and Practice
  • The Environment of Business
  • Advanced Marketing Management
  • Advanced Strategic Management
  • Issues in Strategy: Theory and Practice
  • Research Methods for Marketing and Strategy
  • Project and Dissertation for Marketing and Strategy
Example Optional Modules:
  • Marketing of Luxury Products and Services
  • Financial Aspects of Marketing & Strategy
  • Global Business Strategy
  • Strategy in Practice
  • The Diffusion of New Products & Technologies
  • Marketing through Social Media
  • Global Branding
  • Service Marketing
  • Marketing Analytics
Teaching:

Six compulsory modules and three elective modules allow you to gain a balanced understanding of the two disciplines on this one year course. Visits from guest speakers keep a real-life perspective on your studies.

Assessment:

The course is assessed by a variety of coursework, exams, and a dissertation which brings all your learning together at the end.

See related categories

Marketing and Strategy - MSc

Price on request

The best Strategic Marketing courses

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