Marketing B.B.A.

Georgia College & State University

Bachelor's degree

In Gurjaani (Georgia)

Price on request

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Description

  • Type

    Bachelor's degree

  • Location

    Gurjaani (Georgia)

  • Duration

    Flexible

  • Start date

    Different dates available

A major in Marketing combines contemporary marketing concepts, a strong foundation in business fundamentals, and the strengths of the Georgia College liberal arts curriculum to prepare graduates for entry into a professional career. Our faculty are highly engaged with students and with client organizations so graduates benefit from practical experiences such as consulting projects and competitions. For non-Business majors a minor in Marketing enhances career readiness.

Facilities

Location

Start date

Gurjaani (Georgia)
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Start date

Different dates availableEnrolment now open

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Reviews

This centre's achievements

2020

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Marketing
  • Logistics
  • Accounting principles
  • Accounting
  • Macroeconomics
  • Microeconomics
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Accounting MBA
  • Accounting and Finance

Course programme

Degree Requirements

Areas A-E (See Core section of this Catalog) (42 semester hours)
Area F (18 semester hours)
  • Accounting Principles I
  • Accounting Principles II
  • Principles of Macroeconomics
  • Principles of Microeconomics
  • 3 hours of 1000-4000 level elective if ECON 2106 is used in Area E
  • Principles of Info Systems
  • Business Comm and Reports
Major Requirements (60 semester hours)

BUSINESS DEGREE MAJOR REQUIREMENTS (27 SEMESTER HOURS)
  • Legal Environment of Business
  • Applied Business Statistics
  • Principles of Management
  • Principles of Marketing
  • Business Finance I
  • Oper Quality & Supply Chn Mgmt
  • Strategic Management
  • Business Ethics
INTERNATIONAL REQUIREMENTS— SELECT ONE COURSE FROM THE FOLLOWING:
  • International Accounting
  • Global and Intercul Bus Comm
  • Issues in Intl Business
  • Electronic Commerce
  • International Trade
  • International Finance
  • International Logistics
  • International Management
  • Intl Marketing Strategies
  • Preferred
Marketing Major Requirements (24 semester hours)
  • Consumer Behavior
  • Mktg Rsch and Decisions System
  • Marketing Advertising and Comm
  • Strategic Marketing
SELECT TWO COURSES FROM THE FOLLOWING: (6 HOURS)
  • Retailing
  • Sports Marketing
  • Professional Selling
  • Intl Marketing Environment
  • Entrepreneurial Launch
  • Sales Management
  • Intl Marketing Strategies
  • Services Marketing
  • Special Topics
  • Internship/Coop Education
  • Independent Study
  • Study Abroad
  • Undergrad Research-Marketing
  • 3000-4000 level Business Electives, may include MKTG courses
Electives (3 hours)

Other Requirements
  • First Year Academic Seminar
  • First Year Academic Seminar
Logistics and Transportation Concentration option (9 hours)
  • Bus Log & Supply Chain Mgt
  • International Logistics
  • Logistics Analytics

See related categories

  • Logistics Undergraduate Degrees
  • Strategic Marketing Undergraduate Degrees
  • Distance learning Strategic Marketing Undergraduate Degrees
  • Georgia College & State University Undergraduate Degrees

Marketing B.B.A.

Price on request

The best Strategic Marketing courses

See all

See all