Marketing BA (Hons)

What makes Marketing at Worcester special? Effective, planned and forward looking marketing is essential to the success of most organisations whether large or small, international or national, public or private sector. A degree in Marketing at Worcester Business school encompasses the latest marketing techniques, allows students to get hands-on experience, and demonstrates your professional relevance to the employment market by earning professional accreditation from the Chartered Institute of Marketing (CIM) alongside your degree with this CIM Graduate Gateway accredited course. When you complete your degree you can choose two extra modules to gain the CIM Professional Diploma and membership of Marketing's most relevant global professional body. This is a highly-specialised and applied course taught by marketing practitioners and consultants with extensive experience of domestic and international marketing who are able to bring the real world into the classroom - (organisations they have worked with include the Advertising Standards Authority, BP, Deloitte, Mercedes, Next, Orange, Royal Aeronautical Society, Thomas Cook, Toyota, UK local councils, Egyptian SMEs and the Bank of China); and by experienced academics who can contextualise this value adding focus through their lectures and use of current research and insights for future thinking in this area.