Marketing (BS)
Bachelor's degree
In Providence (USA)
Description
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Type
Bachelor's degree
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Location
Providence (USA)
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Duration
1 Year
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Start date
Different dates available
The Marketing bachelor's degree program prepares students for careers in a variety of managerial and professional positions in the marketing industry. Students learn general marketing concepts and various functional specialties in fields such as digital marketing and research and creative strategy.
Upon completion of the program, graduates are expected to:
Apply the major concepts, skills and values of marketing in business situations.
Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods required in the marketing industry.
Use decision-support tools to resolve contemporary business issues using ethical business practices.
Analyze research and use critical thinking to identify and recommend appropriate solutions for client/brand marketing challenges.
Develop branding and marketing strategies that are ethically sound and align with business objectives for local, national and global brands.
As part of the program, students are offered the opportunity to develop expertise in consumer behavior, marketing analysis, strategic marketing, marketing communications, brand marketing and design, professional selling, international marketing, and marketing technologies such as data-driven marketing, digital media planning and search engine marketing.
Students may apply these skills in programs such as directed experiential education, internships, and summer work or study abroad programs. These programs are tailored based on student learning and interests, and professional goals, designed jointly in collaboration with students, faculty advisors and business partners. Students also meet with faculty advisors to determine a career focus that best suits their desired professional objectives.
The Marketing program in Providence offers 2 specializations (22.5 credits) that enhance and strengthen the qualifications of graduates interested in Digital Marketing and Analytics and Creative Advertising.
Facilities
Location
Start date
Start date
About this course
Some professions may require additional study, background checks, certifications, licenses, exams and/or experience as required qualifications for employment. Students are responsible for verifying that they can meet the employment requirements of potential employers.
Account Executive
Marketing Analyst
Market Research Analyst
Brand Manager
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This centre's achievements
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The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 5 years
Subjects
- Design
- Marketing
- International Marketing
- Marketing Communications
- Digital Marketing
- Global
- Media
- Planning
- Advertising
- Critical Thinking
- Marketing Research
Course programme
A four-year program leading to the bachelor of science degree
Business Foundations
- Financial Accounting
- Managerial Accounting
- Career Management
- Finance
- Spreadsheet Design for Business Solutions
- The Legal Environment of Business I
- Contemporary Business Management I
- Human Resource Management
- Principles of Marketing
- Marketing Communications
- Consumer Behavior
- Marketing Research
- Brand Marketing
- Social Media Marketing
- Creative Concepts and Strategy
- Basics of Print Design
- Techniques in Sales Management
- International Marketing
- Strategic Marketing
Choose 22.5 credits of Major Electives or a Specialization listed below
- Creative Concepts and Strategy
- Copywriting and Art Direction
- Advanced Brand Communications
- Advertising Campaigns
Digital Media Planning - Special Projects in Integrated Marketing Communications
- Portfolio Seminar
- Search Engine Marketing
- Marketing Communications in an International Context
- Editorial and Publication Design I
- Brand Design
- Data-Driven Marketing
- Product Development
- Social Media Marketing
- Survey Research
- Marketing Analytics
- Special Topics in Marketing
- Global Sourcing
Communications Foundation Courses
- English Composition
- Advanced Composition and Communication
- Communication Skills
- Two ILS courses, one at the 2000 level, and one at the 4000 level.
- Crisis and Controversy: A Critical Thinking Approach
- Ethics: A Global Perspective
- One course from ART, HIST, HUM‡, LIT, or REL
- A Survey of College Mathematics (or higher, based on student's placement)
- Statistics
- One course from BIO^, CHM±, PHY° or SCI
- Macroeconomics
- One course from ANTH°°, LEAD, PSCI, PSYC or SOC
- Two courses with an EASC attribute, at least one at 3000 level or higher.
- 22.5 credits selected from 1000-4999 numbered offerings within the university.
Marketing (BS)