Marketing, BS

Consumer Behavior
Data and Analysis for Marketing Decisions
Models for Marketing Strategy
Special Topics: Experiments for Business Decision Making
Applied Probability Models for Marketing
Measurement and Data Analysis in Marketing - Part A
and Measurement and Data Analysis in Marketing - Part B *
Research Methods in Marketing - Part A
and Research Methods in Marketing - Part B *
New Product Management
Advertising Management
Principles of Retailing
Digital Marketing and Electronic Commerce **
Idea Generation & the Systematic Approach for Creativity
Entrepreneurial Marketing
Multinational Marketing
Pricing Policy ***
Law of Marketing and Antitrust
New Product Development
Principles of Advertising
Marketing for Social Impact
Digital Marketing, Social Media and E-Commerce **
Models for Marketing Strategy
Marketing Strategy
Strategic Brand Management
Pricing Strategies ***
Special Topics: Retail Merchandising
Special Topics: Experiments for Business Decision Making ****
Special Topics - Consumer Neuroscience ****
Special Topics: Introduction to Brain Science for Business ****
Special Topics - Marketing Analytics ****
Special Topics ****
Independent Study
Applied Probability Models for Marketing

This is a PhD course. Students need instructor permission and a permit from the department to enroll

MKTG 254 and MKTG 288 cannot both be taken for credit.

MKTG 227 and MKTG 270 cannot both be taken for credit.

Special Topics courses: Subject to approval of department concentration advisor.

Introduction to Economics for Business 1
Calculus, Part I
Calculus for Wharton Students
Business and You
Management Communication: Persuasive Speaking and Writing for Business
Teamwork and Interpersonal Influence
Accounting and Financial Reporting
Strategic Cost Analysis
Managerial Economics
Corporate Finance
Monetary Economics and the Global Economy
Ethics and Social Responsibility
Law and Social Values
Introduction To Management
Introduction to Marketing
An Introduction to Operations, Information and Decisions
Introductory Business Statistics
Introductory Business Statistics

For students who take ECON 001 Introduction to Micro Economics and ECON 002 Introductory Economics: Macro in place of ECON 010 Introduction to Economics for Business of these courses can be slotted for ECON 010 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement.

Two can double-count as General Education Distribution courses.