Marketing : Building Your Social Media Team

There are two primary qualities every member of your social media team should have. One being genuine passion for social media, the other being a strong grasp of social media marketing theory. Should either of these be missing from the equation, it is unlikely they will prove valuable assets for your team. For a social media team to be successful, it needs to be dynamic, resourceful and committed in the extreme. As social media as a whole is in a constant state of evolution, so too must be your team. The most important thing to remember being that there’s a big difference between a social media user and a true social media expert.

Learn how to build, manage and optimise an effective social media team with this targeted tutorial. Study the most important skills and characteristics required to succeed in social media, along with the importance of continually analysing your performance with key metrics. Explore damage control, how to keep on top of trends, social media community involvement and more.