Marketing & Communication, BS
Postgraduate
In Philadelphia (USA)
Description
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Type
Postgraduate
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Location
Philadelphia (USA)
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Start date
Different dates available
Marketing professionals must understand the communication process and the most effective methods of conveying information, regardless of whether they intend to focus on advertising, the development of web-based initiatives, or the conduct of market research. Students in this dual concentration will augment their understanding of the core concepts taught in their marketing courses and be better prepared for employment or graduate study. The dual concentration in marketing and communication allows Wharton students concentrating in marketing to take four courses in the Annenberg School of Communication and have this cluster of courses recognized on their transcript as a second concentration.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Communication Training
- Marketing
- Economics
Course programme
Introduction to Communication Behavior
Media Industries and Society
One course unit from the Dual Concentration will double count as a General Education Requirement.
Three course units from the Dual Concentration will double count as Unrestricted Electives.
One of these may be the third course listed above.
The Primary Marketing Concentration Requirements can be found here.
Introduction to Economics for Business 1
Calculus, Part I
Calculus for Wharton Students
Business and You
Management Communication: Persuasive Speaking and Writing for Business
Teamwork and Interpersonal Influence
Accounting and Financial Reporting
Strategic Cost Analysis
Managerial Economics
Corporate Finance
Monetary Economics and the Global Economy
Ethics and Social Responsibility
Law and Social Values
Introduction To Management
Introduction to Marketing
An Introduction to Operations, Information and Decisions
Introductory Business Statistics
Introductory Business Statistics
For students who take ECON 001 Introduction to Micro Economics and ECON 002 Introductory Economics: Macro in place of ECON 010 Introduction to Economics for Business of these courses can be slotted for ECON 010 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement.
Two can double-count as General Education Distribution courses.
Marketing & Communication, BS