Marketing Communication Management - BA(Hons)

University of the West of England, Bristol

Bachelor's degree

In Bristol

£ 9,250 + VAT

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Description

  • Type

    Bachelor's degree

  • Location

    Bristol

  • Start date

    Different dates available

Why study BA(Hons) Marketing Communication Management?
Marketing communication management is a dynamic field encompassing a broad range of disciplines. On and off-line channels include advertising, digital marketing, public relations, direct marketing, design and sales promotion. These all require a strong understanding and co-ordination from a strategic level.
To be successful in this field, you must have a diverse skill set. You need to be analytical yet highly creative. You should also be a strategic thinker with the ability to communicate ideas to clients and colleagues.
Why study our course?
If you are self-motivated and keen to move into a career in an agency or in-house communications, this course will help you get there.
Your class-based activities focus on testing and developing your marketing knowledge through real world challenges and problem-solving. You prepare for these sessions by using videos, case studies, quizzes and research, ensuring every moment of your contact time is interactive and engaging. You will work in small groups with academic guidance and employer mentors to set challenges, provide feedback on your individual progress and guide your learning.
During your first year, you develop a 'mini-agency' with your own brand, digital media presence, print materials and strategy based upon the academic learning in tutorials, and with employer guidance. As you progress, you use these skills to address case studies, and support local businesses and not-for-profit organisations with their marketing challenges. You go on to study market research, global and intercultural marketing, and business-to-business communication. There are also options to study abroad for a year with one of our partner universities
Real world experience
You address real world issues from the outset. You will learn from visiting professionals and meeting local businesses, enabling you to network and gain valuable real-world insight. You are also strongly encouraged...

Facilities

Location

Start date

Bristol (Avon)
See map
Coldharbour Lane, BS16 1QY

Start date

Different dates availableEnrolment now open

About this course

Placements
You are encouraged to undertake a 40-week paid sandwich placement, relevant to your degree. Placements are taken after the second year of study and could be based in the UK or internationally.
This is a valuable and rewarding aspect of your course allowing you to gain real-world experience, develop key skills and increase your employability on graduation.
UWE Bristol has a strong and growing network of placement organisations and, to date, students have secured marketing and business-related placements in a variety of organisations including Mini, Disney, Coca Cola,...

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Subjects

  • Marketing
  • Communication Training
  • Communications

Course programme

Content

Year one

You will study the following compulsory modules:

  • Introduction to Marketing
  • Analysing Markets and Marketing
  • Applied Marketing Communications
  • Marketing and the Regulatory Environment
  • Project Management in a Marketing Context
  • Building a Marketing Business
  • Academic and Management Skills 1
  • Practical Marketing Skills 1.

Year two

You will study the following compulsory modules:

  • Integrated Marketing Communications
  • Market Research and Analytics
  • Market Insight for Maximum Effectiveness
  • Managing Business Services
  • Managing Marketing Teams
  • Real Live Case
  • Academic and Management Skills 2
  • Practical Marketing Skills 2.

Final year

You will study the following compulsory modules:

  • Strategic Communications Management
  • International and Intercultural Communications
  • Critical Approaches to Communications Strategy
  • Achieving Growth and Managing Organisational Change
  • Business to Business Communication
  • Creating a Professional Profile*

In addition, you will study one of the following major final year projects:

  • Critical Business Enquiry Project
  • Enterprise Project
  • Work-based Enquiry Project
  • Applied Business Project.

*To be taken if have not completed a Placement or Study Year Abroad (SYA) module.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

To ensure your class-based activities are interactive and engaging, you prepare for these sessions in your own time using a combination of videos, case studies, quizzes and research. You will then apply this in small group sessions, solving real-world industry challenges with the support of academic staff.

For more details see our full glossary of learning and teaching terms.

Assessment

Where possible, assessment is designed to resemble processes and practices commonly found in industry. You will be assessed through a variety of techniques and methods, which include examinations, proposals, reports, presentations, exhibitions and posters.

You will also undertake an independent project on an area of personal interest in the field of marketing communication management.

For more details see our full glossary of assessment terms.

See related categories

  • Undergraduate Degrees in England
  • Advertising Undergraduate Degrees
  • Undergraduate Degrees in Avon
  • Undergraduate Degrees in Bristol
  • University of the West of England, Bristol Undergraduate Degrees

Marketing Communication Management - BA(Hons)

£ 9,250 + VAT

The best Advertising courses

See all

See all