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Marketing Communications and Advertising with Foundation Year BA (Hons)

Bachelor's degree

In Sheffield ()

£ 9,250 VAT inc.

Description

  • Type

    Bachelor's degree

  • Duration

    4 Years

Create a portfolio of work to show future employers a creative and innovative skill set.Embrace the changing nature of contemporary business and the marketing communications environment. Develop your intellectual knowledge of marketing communications and advertising, balancing theory and practice.

About this course

•Study your foundation year, then progress to a degree with industry accreditation from the Chartered Institute of Marketing (CIM).
•Gain the skills and attributes for a career in marketing communications and advertising.
•Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.
•Develop an in-depth understanding of up-to-date marketing communication concepts and techniques.
•Learn the intellectual and practical knowledge of a wide range of integrated on and off-line communication skills.

The course is suitable if you don't meet the entry requirements for our BA (Hons) Marketing Communications and Advertising course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree.

This must include at least 32 points from one A level or equivalent BTEC National qualifications exluding general studies For example:
• CC at A Level
• MPP in BTEC Extended Diploma
• A combination of qualifications, which may include AS levels and EPQ.

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Subjects

  • Marketing Tools
  • Public Relations
  • Marketing
  • Marketing Strategy
  • Marketing Processes
  • Marketing Communications
  • Marketing Management
  • Advertising Strategy
  • Advertising and Marketing
  • Advertising
  • Communications
  • Marketing skill

Course programme

Course summary

How you learn

You are taught by experienced professionals with a range of advertising, public relations, sales and marketing communications experience.

You are provided with an academic and professional advisor in each year of your studies who will support you with personal and professional development planning and review.

You learn through
  • lectures
  • seminars
  • problem solving exercises
  • case studies
  • individual and group presentationIn the foundation year, you'll study wider business topics, while specialising in your chosen subject area.
You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.

Applied learning

Work placements

The course incorporates and actively encourages work-based and work-related learning. Work-based learning is primarily through optional placements, where the course allows you the opportunity to undertake an industry placement. This is typically 48 weeks long in your third year of study.Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. There are no tuition fees for the placement year and salaries of up to £22,000 are possible. If you are doing your work placement in another European country there may be funding available through the Erasmus programme.Live projectsIn the third year of the course, you undertake a comprehensive set of activities focussed on employability, and in particular placements to support you in a year in industry. Work-related learning involves exercises that simulate the workplace and are run as part of modules on the course.Networking opportunitiesWe are one of the few universities in the UK to have a student chapter linked to the CIM.

This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. Another way to prepare for your career is to make the most of your automatic membership of the Sheffield Hallam Student Marketing Society, which runs regular events with local and national employers.

Marketing Communications and Advertising with Foundation Year BA (Hons)

£ 9,250 VAT inc.