Marketing & Communications BA(Hons)
Bachelor's degree
In Falmouth
Description
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Type
Bachelor's degree
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Location
Falmouth
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Duration
3 Years
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Start date
Different dates available
This is a unique opportunity to study marketing communications in a dynamic, creative and agency- based environment. From marketing theory and creative-problem solving through to strategy, consumer behaviour and a final year project, you’ll develop the skills, ideas and innovative solutions needed to shape the future of this industry. You’ll work across both our campuses collaborating on projects with students from our School of Entrepreneurship.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Entrepreneurship
- Marketing Communications
- Problem Solving
- Communications
- Marketing
- Planning
- Strategy and Planning
- Marketing Tools
- Marketing and Sales
- Marketing Strategy
- Marketing Processes
Course programme
- Develop campaigns in answer to real briefs set by our industry partners.
- Manage the full process from strategy and planning to execution, working with creatives from around the University.
- Understand why campaigns work by evaluating them using marketing theory and case studies to develop a deep knowledge of the discipline.
- Gain experience of creative problem solving in teams in an agency-environment.
- Develop data management skills so you can analyse campaign results and manage budgets effectively.
- Have the opportunity to gain software skills including Adobe Photoshop and InDesign.
- Work in transdisciplinary teams with students in the School of Entrepreneurship.
- Creative Problem Solving
- Marketing in the Digital Environment
- Final Year Project
Marketing & Communications BA(Hons)