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Marketing (Consumer Psychology) with Foundation Year BSc (Hons)

University of Derby online learning

Bachelor's degree

Online

Price on request

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Description

  • Type

    Bachelor's degree

  • Methodology

    Online

  • Duration

    4 Years

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

Marketing at Derby ranked Top 10 in The Guardian University Guide 2020
This degree is accredited by the Chartered Institute of Marketing (CIM) and part of the CIM Graduate Gateway, meaning you’ll gain exemptions towards the CIM Diploma in Professional Marketing, enhancing your credibility as a marketer
Prepare for a broad range of marketing roles on this innovative multi-disciplinary Marketing (Consumer Psychology) course
Apply the science of consumer psychology to build stronger relationships with customers, consumers and clients
Be able to apply understanding of cognition and cognitive processes to media and messages in attention grabbing ways
Gain hands-on experience on placement in a marketing or customer-facing role
Balance skills and knowledge of a science discipline with the creativity and communication associated with marketing

About this course

This degree gives you invaluable expertise in customer engagement. It’s a skill which will take you far in any marketing, market research, PR or communications role, in any sector, anywhere in the world.

Our marketing graduates are highly employable - many go straight into good graduate jobs. At a time when organisations are placing customer needs at the heart of their operations, in-depth knowledge of consumer psychology will make an even more compelling addition to your CV.

GCSE Maths and English are preferred, however if you don't have these qualifications you will be able to undertake Maths and English at L2 as part of your course of study.
6.0 (with 5.5 in each skills area)

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Subjects

  • Psychology
  • Options
  • Marketing
  • Communication Training
  • Media
  • Communication
  • Contemporary
  • Business
  • Political
  • Sociology
  • Behaviour

Course programme

What you will study

Foundation year

You will study modules such as:
  • Business Communication and Decision Making
  • Contemporary Issues in Business
  • Data Analysis for Business
  • Study skills for Business
And you will choose two options from:
  • Law
  • Sociology
  • Political Studies
  • Fundamentals of Human Behaviour
If you don’t have either English or Maths GCSE, you will need to substitute one or two of the above for a module in English and/or Maths.

Stage one

You will study modules such as:
  • Marketing Fundamentals
  • Managing the Brand
  • Introduction to Digital Marketing
  • Design and Creativity for Marketers
  • Introduction to Social and Cognitive Psychology
  • Introduction to Research Methods in Psychology
Stage two
  • You will study modules such as:
  • The Agency Executive
  • Convergent Media
  • Customer Insights and Trends
  • The Marketing Manager
You can choose two options from:
  • Social and Cognitive Psychology
  • Consumer Behaviour
  • Marketing Research
You can choose to take an optional placement year or move straight to the stage three. Our Careers Office will support you in finding the right position.

Stage three

You will study modules such as:
  • Marketing Strategy
  • Social Marketing and Society
Choose two options from:
  • Human Behaviour and Evolution
  • Marketing Across Cultures
  • Services and Experiential Marketing
  • Independent Study (double module)
Choose two options from (or one if undertaking Independent Study):
  • Marketing Sensing
  • Ethics, Sustainability and Community
  • The Psychology of Rationality

Additional information

UK/EU fee
£9,250 per year* (2020/21)

International fee
£14,045 per year (2020/21)

See related categories

  • Marketing Operations Undergraduate Degrees
  • Distance learning Marketing Operations Undergraduate Degrees
  • University of Derby online learning Undergraduate Degrees

Marketing (Consumer Psychology) with Foundation Year BSc (Hons)

Price on request

The best Marketing Operations courses

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