Marketing MSc
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Master
In Loughborough
Description
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Type
Master
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Location
Loughborough
Overview
Our MSc Marketing programme will equip you with the marketing knowledge and analytical skills required for a range of exciting marketing and management roles in today’s fast-paced and ever-evolving marketing world.
You will benefit directly from expert teaching by leading researchers, academics, and practitioners, many of whom are world-renowned in their fields. During the year you will discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context as well as having a Masterclass from a prominent marketing practitioner.
In partnership with the core text publishers McGraw Hill we have developed an online blended learning package that enables students to test their knowledge with case studies, quizzes, videos and other links to underpin the lectures and extend learning.
In addition to our Marketing MSc degree, you will also have the opportunity to study towards Chartered Institute of Marketing’s Accredited Level 6 Diploma in Professional Marketing whilst on campus. This is optional, entirely separate to the master’s degree programme. The programme involves an additional fee and is taught by our training partner TMLA, an Accredited Study Centre for the Chartered Institute of Marketing. The university is part of the CIM Graduate Gateway, which means you will be exempt from taking the exam and will only need to submit two written assignments by the end of the programme. Full details will be provided at induction, including the additional fees for the course.
Find out more about studying Marketing, how it’s used by organisations, meet our academic experts in this area and explore our related subject areas to find the right programme for you.
What makes this programme different?
Learn effective, strategic marketing management
Includes an online blended learning package
Facilities
Location
Start date
Start date
About this course
Your personal and professional development
Our School of Business and Economics is committed to helping you develop the skills and attributes you need to progress successfully in your chosen career.
Future career prospects
There are many paths you can take with your marketing degree in addition to specialist marketing, advertising and PR agencies. Marketing is a core element of all organisations and, therefore, opportunities exist across all industry sectors – private, public and voluntary.
Graduate destinations
Recent graduate destinations include:
Bank of America, HR Manager
Bridgehead International, Marketing Assistant
Decathlon – Belgium, Department Manager
Deltatre Media, Events Assistant
Domestic & General, Marketing Trainee
ILX Group Plc, Website Developer
Leicester City Council, Data Marketing Executive
Tesco, Graduate Management Trainee
Your personal development
As part of our ongoing commitment to supporting you with your personal and professional development, all our Business and Economics postgraduate students have the opportunity to attend an impressive range of extra-curricular masterclasses and public lectures – all on campus and free of charge. Our masterclasses and public lectures to offer you the chance to broaden your horizons, with a wide range of business-related topics covered, with speakers from the Bank of England, Shazam, Shell and Dell just to name a few.
Furthermore, on successful completion of this programme, you should be able to demonstrate knowledge and holistic understanding of:
The internal aspects, functions and processes of organisations - including their diverse nature, purposes, structures, governance, operations and management, together with the individual and corporate behaviours and cultures which exist within and between organisations and their influence on the external context they operate in;
Reviews
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This university is best of all. One can find lots of amazing opportunities to get engaged with.
← | →
-
Being a fresher at this university I received a warm welcome and the staff prefer to serve the student first and do other work. The union is providing great nightlife at a reasonable price.
← | →
-
I love this university, it's a great place. There's so much happening here all the time with clubs and societies.
← | →
Course rating
Recommended
Centre rating
Annonymous
Annonymous
Student
Student
Student
Annonymous
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 14 years
Subjects
- Logistics
- Supply and Chain Management
- Media
- Resource Management
- Accredited
- Social Media
- Employability
- Communications
- University
- Global
- International
- Digital Marketing
- Market Research
- International Marketing
- Supply
- Innovation
- Market
- Business Environment
- Management
- IT
- Marketing
- Marketing Management
- IT Management
- Skills and Training
Course programme
What you'll study
Our Marketing MSc aims to provide you with a relevant, practical, applied and integrated curriculum through close links with business and commercial organisations and appropriate academic research.
- Semester 1
- Semester 2
- Summer
Compulsory modules
Human Resource Management - 15 credits
Human Resource Management - 15 credits
Semester 1
This module describes the philosophy and principles of Human Resource Management and assesses the strengths and weaknesses of some key techniques for managing people. Students would benefit from gaining knowledge on some key contemporary issues in relation to HRM. Students would also have the opportunity to conduct research using a range of data sources to analyse people management activities in work organisations.
Assessment: Typically this module is assessed by 25% coursework / 75% exam, although the university reserves the right to alter this.
Market Research Methods - 15 credits
Market Research Methods - 15 credits
Semester 1
The role of research in marketing decision making; the market research industry; research process and design; secondary and primary data collection; measurement; sampling; basic data analysis and interpretation.
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.
Marketing in the Organisation - 15 credits
Marketing in the Organisation - 15 credits
This module examines the principles of marketing, from theoretical and practical perspectives, which enables students to develop understanding of applied marketing and build a solid foundation for tackling future marketing modules.
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.
Innovation and Entrepreneurship - 15 credits
Innovation and Entrepreneurship - 15 credits
Semester 1
The module aims to equip students with an in depth knowledge of the innovation process, its importance to the economy and an understanding of the factors affecting its success.
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.
Personal Development for Study and Employability - 15 credits
Personal Development for Study and Employability - 15 credits
Semesters 1 and 2 (totalling 15 credits)
This module aims to develop students’ study skills at the postgraduate level to enhance their learning in their current programme and enhance their personal skills and attributes to prepare them for employment in the current global business environment.
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.
*Students with significant knowledge of a compulsory module may substitute it with another available module
Compulsory modules
Digital Marketing & Social Media - 15 credits
Digital Marketing & Social Media - 15 credits
Semester 2
The module aims to equip students with an in depth knowledge of the digital marketing and social media platforms and applications. You will also study the underlying academic theories of marketing, business and consumer behaviour and how these relate to the application of digital marketing in the real world.
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.
Making Marketing Work - 15 credits
Making Marketing Work - 15 credits
Semester 2
Strategic marketing plans require a wide based knowledge of the marketing tools, techniques and frameworks that are used in an organisation. This module expands and develops prior learning of marketing from marketing in the organisation and focuses on the development of effective marketing strategies in real world situations.
Assessment: Typically this module is assessed by 25% coursework / 75% exam, although the university reserves the right to alter this.
Personal Development for Study and Employability - 15 credits
Personal Development for Study and Employability - 15 credits
Semesters 1 and 2 (totalling 15 credits)
This module aims to develop students’ study skills at the postgraduate level to enhance their learning in their current programme and enhance their personal skills and attributes to prepare them for employment in the current global business environment.
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.
Optional modules (choose two):
International Marketing - 15 credits
International Marketing - 15 credits
This module aims to provide an understanding of the key concepts and core issues in international marketing and to develop decision-making skills for the successful formulation, implementation and control of international marketing programmes.
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.
Services and Retail Management - 15 credits
Services and Retail Management - 15 credits
This module introduces students to key aspects concerned with services and retail management. Students would benefit from developing and applying skills in obtaining, analysing and critically evaluating information from a variety of sources (including publicly available material) to help with providing critical insight and critically appraise the way in which this theory can be practically applied in the service sector.
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.
Logistics and Supply Chain Management - 15 credits
Logistics and Supply Chain Management - 15 credits
This module aims to develop a broad understanding of the role of logistics and supply chain within various business contexts. Students will be able to identify and analyse the complexities and uncertainties affecting global supply chains, critically appreciate emerging trends and concepts in logistics and supply chain management, and develop relevant transferable skills.
Assessment: Typically this module is assessed by 25% coursework / 75% exam, although the university reserves the right to alter this.
Business Environment Analysis - 15 credits
Business Environment Analysis - 15 credits
This module introduces students to structured approaches for analysing industries and organisations. Students will learn how to use a range of frameworks for analysing and assessing the effects of the industry environment on firms.
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this
Brand Management - 15 credits
Brand Management - 15 credits
This module aims to introduce students to branding strategies, and discuss how they might be applied. Students will also learn how to employ branding principles, theories and strategies to real and/or simulated marketing contexts.
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.
Marketing Communications - 15 credits
Marketing Communications - 15 credits
This module aims to illustrate the role of communications in marketing activity, define and interpret the meaning of integrated marketing communications and assess the effectiveness of IMC campaigns.
Assessment: Typically this module is assessed by 50% coursework / 50% exam, although the university reserves the right to alter this.
Students can also select to enter for their CIM Diploma in Marketing, which is paid for by the student and would start in semester 2
Strategic Marketing Solutions - 30 credits
Strategic Marketing Solutions - 30 credits
Summer period
This module draws on all the skills and expertise a student has gained during the first two semesters. This prior learning gives the student the knowledge base they will need to be able to act as a marketing consultant for a chosen organization and produce a dissertation.
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.
Global Strategic Management - 15 credits
Global Strategic Management - 15 credits
This module aims to develop students’ critical understanding of the concepts involved in global strategic management and its application in the private and public sectors. It focuses on developing students’ skills in the area of strategic analysis, evaluation of strategic options, and implementation of strategy.
Assessment: Typically this module is assessed by 100% coursework, although the university reserves the right to alter this.
Compulsory modules:
Marketing MSc