Queen's University Belfast
In Belfast City (Northern Ireland)

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Important information

Typology Master
Location Belfast city (Northern Ireland)
Duration 1 Year
Start Different dates available
  • Master
  • Belfast city (Northern Ireland)
  • Duration:
    1 Year
  • Start:
    Different dates available

Missed the recent webinar?  The recording is now available to watch: Speaker -  Patrick McCole, Programme Director Click here to watch the recorded webinar     Why is this subject for you? You want to develop the skills and knowledge necessary to help build relationships with consumers and satisfy their requirementsYou want a career in areas such as digital marketing, advertising, brand management, market research, public relations or academiaYou want to gain exemptions from the Chartered Institute of Marketing (CIM) professional examinations Marketing is concerned with identifying and anticipating customer wants and needs and satisfying them, ensuring profitability for the company. The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the hypercompetitive, dynamic and global marketplace that epitomises business today. The core philosophy running through the programme is that professional, contemporary and accountable marketing practice adds significant value to a firm’s operation and performance. The programme develops students financial, numerical and research skills and provides advanced study of contemporary marketing theory and practice through a range of specialised modules such as digital marketing and marketing analytics for managers. Did you miss our recent webinars?  Here's another opportunity to watch the recordings of the session. Programme Director  - Patrick McCole   Why Queen's?Accreditation Accreditation has been gained from The Chartered Institute of Marketing (CIM) – the leading professional body for marketers worldwide which exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Upon successful...


Where and when

Starts Location
Different dates available
Belfast City
University Road, BT7 1NN, County Antrim, Northern Ireland
See map
Starts Different dates available
Belfast City
University Road, BT7 1NN, County Antrim, Northern Ireland
See map

Frequent Asked Questions

· Requirements

Normally a 2.1 Honours degree or equivalent qualification acceptable to the University in any discipline. We welcome applications from a diverse range of backgrounds so may also consider previous work experience alongside lower academic qualifications. Prior experiential learning in business, management or marketing in lieu of academic qualifications will be considered on an individual basis under the University's RPL Policy A formal interview, the submission of written work, exam or GMAT test...

What you'll learn on the course

Digital Marketing

Course programme

Course Details

Students must complete 60 CATS per semester. The award of MSc is based on the accumulation of 180 CATS. The programme comprises seven taught modules plus a dissertation or marketing internship and work-based research project.

Semester 1

Compulsory modules

  • Accounting for Managers (10 CATS)
  • Consumer Behaviour (20 CATS)
  • Finance for Managers (10 CATS)
  • Marketing Management and Strategy (20 CATS)

Semester 2

Compulsory module

  • Research Methods for Business (20 CATS)

Elective modules (select 2)

  • Digital Marketing (featuring Google Analytics) (20 CATS)
  • Marketing Analytics for Managers (20 CATS)
  • Marketing in the World Economy (20 CATS)

Semester 3

  • Marketing Internship with Work-based Research Project (60 CATS)*
  • Dissertation (60 CATS)

Modules are subject to change.

*Students can apply for a minimum 12-week paid internship as an alternative to the traditional MSc dissertation in Semester 3. It is imperative to note that the selection criteria will be determined by the host company and that the selection and recruitment process will be on a competitive basis. Where a candidate is not successful in their pursuit of an internship in a host company, he or she will automatically defer to the traditional MSc dissertation option.

Assessment & Feedback

Students will complete individual student assignments, oral presentations, group casework, examinations, computer-aided assessment, multiple-choice tests and research work. Other innovative assessment methods are incorporated as appropriate.

Learning and Teaching

Morning / Afternoon / Evening.

Additional information

Graduates with a solid knowledge of contemporary marketing thought and best practices, coupled with a solid grounding in market(ing) research methods, tools and applications, are likely to secure employment in the following areas: Customer relationship management Digital marketing Marketing and customer analytics Marketing management Research and consultancy Queen's postgraduates reap exceptional benefits. Unique initiatives, such as Degree Plus and Researcher Plus bolster our commitment to employability, while innovative...

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