Marketing

Postgraduate

In Keele

£ 4,200 + VAT

Description

  • Type

    Postgraduate

  • Location

    Keele

  • Start date

    Different dates available

Welcome to the MA Marketing programme at Keele Management School.
In offering a distinctive programme that aims to develop intellectual skills alongside practitioner skills, and which aims to enhance knowledge and understanding of theoretical debates alongside practitioner concerns, the MA Marketing seeks to develop well-rounded, thoughtful, active, reflective, and practical students with excellent skills that will enhance employability.
In order to achieve this goal, our teaching and learning strategy is wide-ranging and innovative, seeking to give students a rich learning environment that draws actively upon leading edge research as well as current marketing practice. The marketing modules develop knowledge and understanding, intellectual skills, subject-specific skills (mainly in marketing, but also in strategy, finance and accounting) and transferable skills.
Within the set of core marketing modules, each module will tend to take a dominant approach that will be either applied or theoretical, although all modules will contain elements of each. For example, Consuming Behaviours and Marketing Communications Theory will have teaching and learning approaches designed to accommodate significant theoretical issues, whilst modules such as Marketing Management and Marketing Research Theory and Practice will be more applied and practitioner-driven. The general introduction to the field of marketing will take place within the Marketing Management module, situated in the first semester. This will provide the platform for the marketing content that follows, whether practitioner- or theory-focused.
We welcome applications from both home and overseas students. We have a range of support services available for all students and further information specifically for international students can be found by clicking on the International Applications Information link above.

Facilities

Location

Start date

Keele (Staffordshire)
See map
Keele University, ST5 5BG

Start date

Different dates availableEnrolment now open

About this course

All applicants must hold a good honours degree (2:1 or 2:2) or overseas equivalent. Students who have appropriate professional qualifications or relevant work experience may also be considered. The University uses a range of relevant selection criteria including academic qualifications, professional experience, evidence of likely commitment to academic study, and an estimate of a candidate’s future potential.
Anyone applying from a country where English is not the first language is required to take an official test of English language obtaining at least IELTS 6.5 with a minimum of...

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Subjects

  • Marketing
  • Marketing Management
  • International
  • Teaching
  • Marketing Communications
  • Communications
  • Marketing Research

Course programme

Semester 1:
Core Modules:
Marketing Management
Accounting for Decision Making
Marketing Research Theory and Practice
Consuming Behaviours
Introduction to Research
In the second semester (January to May) you will take four modules
Semester 2:
Core Modules:
Strategy and Information Management
Contemporary Issues in Marketing
Optional Core Modules:
Research Methods
Creativity and Personal Development
Elective Modules:
Choose one from the following;
Entreprenuership
Marketing Communications Theory
Branding
The availability of elective modules will be determined by demand and staff availability.
Summer:
Choice of either Dissertation or Applied Company Research Project
Exit Routes from the Award
The MA can be awarded 'with distinction'. The final award achieved will depend on the credits achieved and the modules taken:
Masters
8 module passes plus dissertation or project (180 credits).
Postgraduate Diploma
8 module passes (120 credits)
Postgraduate Certificate
4 module passes

Marketing

£ 4,200 + VAT