Marketing
Short course
In London, Milano (Italy), Firenze (Italy) and 2 other venues
Benefit from this course and gain experience!
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Type
Short course
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Level
Advanced
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Location
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Duration
Flexible
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Start date
Different dates available
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Internship
Yes
Emagister adds to its catalogue the Short Course in Marketing, which programme aims to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.
Click on our website emagister.co.uk in order to find all the information related to the course. We will inform you about the course without any obligation.
Facilities
Location
Start date
Start date
Start date
Start date
Start date
Start date
About this course
Participants will be able to expand into a wide range of careers such as brand management and product development to services and business-to-business marketing. In addition to training for these sectors, the course will prepare students to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.
Key Features of ESE’s Short Business Courses
- 3 months course duration + additional 3-6 months internship placement
- start dates in September, January, April
- professional certification
- small classes ensure active class participation and student-mentor relationship with faculty
- internship placement in companies worldwide – ESE has a network of over 1500 organisations for valuable work experience
- personal tutoring and career counselling to help you on the right pathway towards your professional dream
- additional workshops, guest lectures, company visits
- valuable networking possibilities with industry professionals
- CUSTOMISE your course! - personalised module offer based on your interests and ambitions
Reviews
Subjects
- Marketing
- Innovation
- International
- Business
- Business management
- Communication
- Strategic Marketing
- Markets
- Marketing Communication
- Commerce
- International Market
Teachers and trainers (1)
John Wyse
MBA, PHD and BSc
John Wyse sta completando il Ph.D in Business presso la School of Management di Rotterdam, Olanda. Alla ESE è docente nelle aree di specializzazione di Strategic Management, Entrepreneurship and Innovation. Ha ottenuto il diploma di laurea in Scienze Politiche e Business Administration presso l’Università Cattolica di Cordoba (Argentina nel 1989), seguiti da un Master in International Relations presso la Rutgers University, USA nel 1993 e da un IMBA presso la Nyenrode University (Olanda) nel 1997.
Course programme
Students will take 4 of the following modules**:
- Innovation Development and Management
- E-Business and E-Commerce
- International Strategic Marketing
- Consumer Behaviour
- Integrated Marketing Communication
- International Business Management
- Digital Marketing
- Marketing of Services
** ESE's short courses are custom-made: we personalise the course offer as much as possible in line with the interests and ambitions of the student, therefore the final list of modules on offer might differ from the ones mentioned above.
We encourage students with various academic backgrounds or professional experiences to apply.
Additional information
* Pragmatism – hands-on experience in contemporary business practice through the comprehensive internship programme
* Internationality – student body originating from more than 70 nations, ESE centres around the world, and internships with global organisations. The European School of Economics is a new concept in higher education. A college of international business, the scope of an ESE education extends beyond a thorough preparation in the principles of economics, management, marketing or finance. The objective of contemporary colleges and universities should be the development of each individual, through a system of vital ideas, for the preparation of a new generation of visionary leaders.
Marketing