IPAM

Marketing

IPAM
In Porto and Lisbon (Portugal)
  • IPAM

Price on request
PREMIUM COURSE
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Important information

Typology Bachelor's degree
Location At 2 venues (Portugal)
Duration 6 Semesters
Start Different dates available
Description

Are you interested in Marketing? Would you like to take your knowledge to a professional level? Emagister has the best options for you!

The course in Marketing, taught entirely in English, integrates knowledge and practical skills, and will give you a theoretical reflection and analysis of socioeconomic and cultural situations, in national and international context.

Through its creative, innovative, and sustainable project, this programme will help you improve your skills and achieve both practical and operational abilities, allowing you to have a better integration in your surrounding environment as a professional and as an individual.

Are you ready to learn everything about Marketing? Contact Emagister.co.uk now for further information!

Facilities (2)
Where and when
Starts Location
Different dates available
Lisbon
Quinta do Bom Nome, Lisboa, Portugal
See map
Different dates available
Porto
Rua Manuel Pinto de Azevedo, 748 , 4100320, Porto, Portugal
See map
Starts Different dates available
Location
Lisbon
Quinta do Bom Nome, Lisboa, Portugal
See map
Starts Different dates available
Location
Porto
Rua Manuel Pinto de Azevedo, 748 , 4100320, Porto, Portugal
See map

Frequent Asked Questions

· What are the objectives of this course?

Leaving behind the much used "paper and pencil" approach, devoting a significant amount of time to laboratory interventions, field work and vocational studies, giving special emphasis to "know" together with "know-how", we will look for the desirable result: the "how to be". This philosophy is embodied in the following way: The course’s plan ensures that students are involved in both individual and group activities that include different teaching methodologies: theoretical, theoretical-practical, tutorials, field work and laboratory; Developing Employability lab throughout the study programme, that supports students that are trying to get in contact with the work market; Broadcast conferences with international personalities, a busy and diversified agenda and academic counselling; Strong focus on internationalization, giving the students a wide perspective on the professional market and employability; In this sense and according to what is described throughout this submission besides classes, students are invited to take part in several activities (English classes, English lab, seminars, international conferences and the employability lab) that allow the improvement and enrichment of their training experience, fulfilling at the same time the university’s mission.

What you'll learn on the course

Marketing
Global
Cultural Negotiation
Social Responsibility
Sales Management
Marketing Metrics
Services Management
Cost Management
Product Management
Financial Management
Marketing Tools
Marketing relacional
Marketing Strategy
Marketing Processes
Marketing Operacional
Marketing Segmentation
Marketing Communications
Communication design
Communications Planning
Social Media

Course programme

Course Programme

1 Semester

  • Global Economics
  • Marketing Principals
  • Cross Cultural Studies
  • Interpersonnal Skills
  • Research methods
  • Statistics

2 Semester

  • Marketing Strategy
  • Consumer Behaviour
  • Managing Global Teams
  • Business Developement for Alternative Futures
  • Marketing Research
  • Data Analysis


3 Semester

  • Financial Management
  • Customer Management
  • Trendspotting and Future Thinking
  • Product Management
  • Integrated Marketing Communication


4 Semester

  • Digital Business Strategy
  • Distribution and Retail
  • Price and Cost Management
  • New Marketing and Communication Tools
  • Services Management

5 Semester

  • Integrated Marketing Mix
  • Marketing Metrics
  • Web Analitics
  • Sales Management and Promotion
  • Budgeting
  • Ethics and Social Responsibility

6 Semester

  • Global Marketing Strategies
  • Cross Cultural Negotiation
  • Final Project/Internship