Marketing
Bachelor's degree
In Halifax (Canada)
Description
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Type
Bachelor's degree
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Location
Halifax (Canada)
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Duration
Flexible
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Start date
Different dates available
Marketing deals with how products are created, developed and sold, but ultimately, it’s about managing relationships — with clients, customers, shareholders, partners and others. Through the study of marketing, you’ll sharpen your public speaking, organizational, critical thinking and teamwork skills. You’ll also build communications skills and an awareness of the importance of ethics and social responsibility.
Facilities
Location
Start date
Start date
About this course
While taking the Bachelor of Commerce degree at the Sobey School of Business, you’ll focus on researching markets, advertising products, consumer behavior, and working with the public. Courses in retailing, sales, distribution management, advertising and promotion marketing are also offered.
Product/brand manager
Marketing research analyst
Promotions and sales reps
Advertising manager
Customer service manager
E-marketing assistant/manager
Marketing assistant/manager
Reviews
Subjects
- Marketing
- Business Development
- Introduction to Marketing
- Consumer Behavior
- Marketing Research
- Business management
- Retail Management
- Marketing Policy
- Brand Management
- Marketing research analyst
Course programme
Hands-on learning
Marketing students have participated in the Trumped competition, won the university’s Small Business Development competition, participated in co-op job placements, took part in international exchanges for course credit in Grenoble, France, Hong Kong, Sweden, and the Netherlands, and were awarded the prestigious Homburg Mobility Award for international exchange.
Sample courses offered:
- Introduction to Marketing
- Consumer Behavior
- Marketing Research
- International Business Management
- Retail Management
- Marketing Policy
- Brand Management
Marketing