Marketing

Bachelor's degree

In Bangkok (Thailand)

£ 500,230 VAT inc.

Description

  • Type

    Bachelor's degree

  • Location

    Bangkok (Thailand)

  • Duration

    4 Years

  • Start date

    Different dates available

Discover the magic of marketing with our multinational experienced faculty and put your talent to the test in real-world projects.
Learn to develop global marketing strategies based on real consumer insights to provide a strong foundation for any venture.
Enjoy a dynamic learning environment with international industry experts as your mentors.
Apply your skills to real cases to ensure you are ready to succeed.
Connect with our corporate partners and benefit from the professional marketing community.

Facilities

Location

Start date

Bangkok (Thailand)
See map

Start date

Different dates availableEnrolment now open

About this course

Marketing Specialist
Marketing Manager
Web Content Writer
Product Manager
Business Developer
Marketing Analyst
Advertising Coordinator
Content Marketing

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Reviews

Subjects

  • Marketing
  • International
  • Global
  • Economics
  • Mathematics
  • Fundamental
  • Principles
  • Business
  • Psychology
  • Communicative
  • Ethics

Course programme

Year 1

Semester 1
  • Principles of Economics
  • Fundamental Mathematics
  • Introduction to Business
  • General Psychology
  • Communicative English
  • Intercultural Studies or Global Citizenship or Ethics
Semester 2
  • Introduction to Technology and Innovation
  • Appreciation
  • Physical Education
  • Study Skills
  • Critical Reading
  • Financial Accounting
  • Principles of Management
Year 2

Semester 1
  • Principles of Marketing
  • Introduction to Business Computing
  • Business Finance
  • College Writing
  • Business Law
  • Entrepreneurship
Semester 2
  • Business Statistics
  • Human Resource Management
  • Critical and Creative Thinking
  • Man and Ecosystem
  • Organizational Behavior
  • Consumer Behavior
Year 3

Semester 1
  • Pricing Strategy
  • Production and Operation Management
  • Promotion Management
  • Marketing Channels
  • Product and Brand Management
  • Managerial Accounting
Semester 2
  • Taxation
  • Services Marketing
  • Marketing Research
  • Seminar in Marketing
  • Digital Marketing
  • International Business Management
Year 4

Semester 1
  • Marketing Management and Strategy
  • 1 Major Elective
  • 1 Major Elective
  • 1 Free Elective
Semester 2
  • Quantitative Techniques in Decision Making
  • 1 Major Elective
  • 1 Major Elective
  • 1 Free Elective


Additional information

Tuition fee for the academic year 2020 - valid from today to 16th January 2020

Marketing

£ 500,230 VAT inc.