Marketing
Course
Online
Description
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Type
Course
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Methodology
Online
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Class hours
13h
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Duration
1 Year
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Start date
Different dates available
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Online campus
Yes
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Delivery of study materials
Yes
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Support service
Yes
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Virtual classes
Yes
This Marketing course provides an essential foundation for anyone looking to understand how modern businesses attract, engage, and retain customers in competitive markets. It covers core marketing principles, digital strategies, consumer behaviour, branding, analytics, and communication techniques used across today’s industries. Learners will explore how organisations build strong value propositions, create effective campaigns, and use data-driven insights to improve performance. With marketing skills becoming increasingly important across all sectors, this course enables learners to gain a practical understanding of how businesses grow, differentiate, and position themselves successfully.
Throughout the course, learners develop valuable skills in planning, segmentation, targeting, content creation, and online marketing. The programme also introduces key tools used in contemporary marketing, including social media, email, SEO, customer journeys, and brand management. By combining theoretical understanding with realistic examples, it helps learners build confidence in applying marketing strategies in real-world contexts.
This CPD course is suited to individuals preparing for new opportunities, those already working in business-related roles, and anyone wishing to develop a stronger grasp of marketing fundamentals. Whether aiming to support career progression, contribute more effectively within a current role, or gain personal development skills, this Marketing course delivers flexible, accessible learning designed to enhance knowledge, boost employability, and strengthen a CV in today’s digital-first environment.
Important information
Price for Emagister users:
Facilities
Location
Start date
Start date
About this course
Understand key marketing principles and industry terminology
Develop skills in market research, segmentation, and targeting
Strengthen knowledge of branding and customer communication
Learn to plan and evaluate effective marketing strategies
Improve digital marketing awareness across major online channels
Gain confidence in interpreting marketing data and consumer insights
Enhance employability with practical marketing skills
This Marketing course is ideal for anyone seeking to build strong, industry-relevant skills that can be applied across business, retail, digital media, customer service, administration, and entrepreneurial ventures. It is suitable for learners who wish to begin a career in marketing, individuals transitioning into new roles, and those currently employed who want to broaden their understanding of how marketing drives organisational success. The course is also beneficial for freelancers, small business owners, and start-up founders looking to strengthen their ability to promote services, reach audiences, and build a competitive presence.
Designed with accessibility in mind, the course supports learners at all experience levels, making it a great fit for beginners as well as those looking to refresh or update existing knowledge. With its broad and practical focus, it helps learners prepare for future career paths while also supporting personal development goals.
There are no formal entry requirements for this Marketing course, making it accessible to learners from diverse backgrounds. It is suitable for individuals aged 16 and above who wish to develop foundational marketing knowledge for personal or professional growth. While no prior experience is needed, learners are encouraged to have good English, numeracy, and IT skills to support their study experience, particularly when engaging with digital content and assessment activities. A device with internet access is required, and learners should feel comfortable navigating online learning materials at their own pace.
Upon successful completion of the Marketing course, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9.99 or a Hardcopy Certificate for £15.
This Marketing course stands out for its flexible structure, allowing learners to study entirely online at their own pace without time pressure. The curriculum has been expertly designed to ensure it is relevant, engaging, and aligned with current industry expectations. Each module focuses on developing practical and career-focused outcomes that help learners understand how marketing principles operate in real business environments. The course also supports personal development and enhances a CV by building valuable skills that employers consistently seek. With accessible learning materials and clear guidance, this programme offers a supportive and convenient way to strengthen marketing capability.
Yes. The Marketing course has been designed to be fully accessible for beginners, meaning no prior knowledge or experience is required. Learners are introduced to core concepts gradually, ensuring they can follow the content with confidence. The modules cover essential marketing principles, digital strategies, and communication techniques in a simple, easy-to-understand format. This makes it ideal for learners returning to study, career changers, or anyone wanting to build marketing knowledge from the ground up.
Completing this Marketing course can significantly improve your understanding of how modern businesses grow and position themselves. The skills gained are relevant across a wide range of roles, including administration, customer service, retail, digital media, creative industries, and business operations. By enhancing your knowledge in areas such as branding, digital marketing, market research, and customer engagement, you can boost your employability, strengthen your CV, and open doors to new opportunities or progression within your current role.
The course is delivered entirely online through a flexible and user-friendly learning platform. You can study from anywhere, at any time, using a computer, tablet, or mobile device. All modules are self-paced, allowing you to progress according to your schedule. Learning materials include structured lessons, supportive resources, and assessment activities designed to reinforce understanding. Once enrolled, you will have full access to the course content, giving you complete control over how and when you study.
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Marketing
- Advertising
- Behaviour
- Environment
- Buying
- Business Markets
- Consumer
- Product Strategy
- Branding Strategy
- Segmentations
Teachers and trainers (1)
One Education
Course Provider
Course programme
COURSE CURRICULUM
- Module 01: Basics of Marketing
- Module 02: The Marketing Process
- Module 03: Strategic Marketing
- Module 04: Marketing Environment
- Module 05: Market Segmentations
- Module 06: Consumer Buying Behaviour
- Module 07: Business Markets and Buying Behaviour
- Module 08: Marketing Research
- Module 09: Product Strategy
- Module 10: Branding Strategy
- Module 11: Product Life Cycle
- Module 12: Pricing Strategy
- Module 13: Marketing Channels
- Module 14: Integrated Marketing Communications
- Module 15: Advertising and Sales Promotion
- Module 16: Personal Selling and Public Relations
- Module 17: Direct and Digital Marketing
Marketing
