Marketing
Master
In Paris, Bordeaux and Marseille (France)
Price on request
Description
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Type
Master
-
Location
This Master of Science (MSc) offers 4 tracks of expertise available to choose from in a global, innovative approach. Co-built with renowned companies, the courses are in line with the expectations of recruiters
Facilities
Location
Start date
Bordeaux
(France)
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Start date
SeptemberEnrolment now closed
JanuaryEnrolment now closed
Marseille
(France)
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Start date
SeptemberEnrolment now closed
JanuaryEnrolment now closed
Paris
(France)
See map
Start date
SeptemberEnrolment now closed
JanuaryEnrolment now closed
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Subjects
- Marketing
- Marketing Strategy
- Marketing Tools
- Marketing Processes
- Marketing Communications
Course programme
Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”. It was with these changes in mind that we designed the MSc Marketing & Brand Management, working with a team of teacher-researchers and companies who are part of the KEDGE Business School ecosystem. The professors belong to one of Europe’s best-known Research Centres, the KEDGE BS “Marketing Centre of Excellence”.
Marketing
Price on request