Course not currently available

Marketing (Digital) BSc (Hons)

University of Derby online learning

Bachelor's degree

Online

Price on request

The best Marketing Operations courses

See all

See all

Description

  • Type

    Bachelor's degree

  • Methodology

    Online

  • Duration

    3 Years

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

Marketing at Derby ranked Top 10 in The Guardian University Guide 2020
This degree is accredited by the Chartered Institute of Marketing (CIM) and part of the CIM Graduate Gateway, meaning if you choose specific modules, you’ll gain exemptions towards the CIM Diploma in Professional Marketing, enhancing your credibility as a marketer
Harness your own experiences as an avid digital consumer - and transform them into a rewarding career
Work with technologies, tools and platforms to help organisations get their message across – you’ll undertake Adobe and Google certification as part of this degree
Unleash your digital marketing creativity on a placement or internship and gain exemptions from a number of Chartered Institute of Marketing modules

About this course

You only have to check out the job vacancies to see that digital marketing experience is now an essential attribute sought by many organisations. Roles like digital account manager, social media manager, SEO analyst and e-commerce manager offer great prospects for the savvy marketing professional.

As the digital world constantly evolves, the career scope is immense. Many employers are still grappling with the opportunities. Many want an input from the ‘born digital’ generation. With this degree on your CV, you’ll be well placed to bring the digital revolution to their marketing strategies.

GCSE Maths and English Grade C/Grade 4 (or above) or equivalent qualification
6.0 (with 5.5 in each skills area)

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • Marketing
  • Digital Marketing
  • Complete
  • Fundamentals
  • Managing
  • Advertising
  • Creativity
  • Entrepreneurship
  • Convergent
  • Digital
  • Strategy

Course programme

What you will study

To complete the BSc (Hons) Marketing (Digital), you'll study modules such as:

Stage one
  • Marketing Fundamentals
  • Introduction to Digital Marketing
  • Managing the Brand
  • Design and Creativity for Marketers
  • Advertising Fundamentals
  • Business Acumen and Entrepreneurship
Stage two
  • The Agency Executive
  • Convergent Media
  • Digital Marketing Strategy
  • The Marketing Manager
  • Marketing Research
Choose one option from:
  • Consumer Behaviour
  • Digital Tools, Technology and Platforms
You can choose to take an optional placement year or move straight to the stage three. Our Careers Office will support you in finding the right position.

Stage three
  • Marketing Strategy
  • Mobile Marketing
  • Online Community Management
Choose one option from:
  • Marketing Across Cultures
  • Services and Experiential Marketing
  • Independent Study (runs through both semesters)
Choose two options (or one if undertaking Independent Study) from:
  • Content, Copywriting and Creativity
  • Market Sensing
  • Ethics and Sustainability
  • Developing Leadership and Management
  • Social Marketing and Society
you'll need to take this module to gain exemptions towards the CIM Diploma in Professional Marketing.

Additional information

UK/EU fee
£9,250 per year* (2020/21)

International fee
£14,045 per year (2020/21)

See related categories

  • Entrepreneurship Undergraduate Degrees
  • Digital Marketing Undergraduate Degrees
  • Marketing Operations Undergraduate Degrees
  • Distance learning Marketing Operations Undergraduate Degrees
  • University of Derby online learning Undergraduate Degrees

Marketing (Digital) BSc (Hons)

Price on request

The best Marketing Operations courses

See all

See all