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Bachelor's Degree in Marketing

Bachelor's degree

In Lisbon (Portugal)

Price on request

Learn the fundamentals of strategic marketing!

  • Type

    Bachelor's degree

  • Location

    Lisbon (Portugal)

  • Duration

    3 Years

Focusing on analytical marketing, the Bachelor’s Degree in Marketing introduces an instruction based on management and marketing.

This programme recently joined Emagister and will give you all the tools you need to learn what products to sell, who to sell to, at what price, where, when and how, defining sale objectives and outlining a plan to achieve them!

Entirely taught in English, the course allows you to study the fundamentals of strategic management and will prepare you to play a proactive role in team management and leadership.

In addition, the curricular units of Marketing Cases and The Marketing Game will provide you with some insights into situations that occur in professional reality.

Contact Emagister to learn everything about this amazing opportunity!

Facilities

Location

Start date

Lisbon (Portugal)
See map
1500210

Start date

On request

About this course

Marketing Administration;
Market Analyst and Research;
Product and Brand Management;
Consultancy;
Pricing Analyst

The center will contact you, once you send your information through the form.

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Reviews

Subjects

  • Marketing
  • Analytical marketing
  • Fundamentals
  • Leadership
  • Management
  • Strategic managemen
  • Analytical
  • Sale
  • Market
  • Marketing Tools
  • Marketing Strategy
  • Marketing Processes
  • Marketing Management
  • Marketing Communications
  • Team Leadership
  • Team Development
  • Team management
  • Economics
  • Business management
  • English Language

Course programme

1st Semester
  • Economics
  • Marketing Fundamentals
  • Business Management Fundamentals
  • Marketing and Communication Law
  • Science, Sources and Methods
  • Information Technologies I

2nd Semester
  • Statistics
  • Marketing Strategic Planning
  • Consumer Behavior
  • Finance Accounting
  • Creativity and Critical Thinking
  • Information Technologies II

3rd Semester
  • Marketing Research
  • Relationship Management and CRM
  • Innovation and Product Management
  • Financial Management
  • Communication Skills
  • Business Intelligence

4th Semester
  • Forecasting Methods
  • Integrated Communication
  • Supply Chain Management and Distribution Policies
  • Price Policies
  • Leadership and Team Management
  • Project Management

5th Semester
  • Trend Analysis
  • Media Planning and Point of Sale Marketing
  • E-business & Digital Marketing
  • Commercial Strategies and Sales Management
  • Ethics and Professional Deontology
  • Marketing Cases

6th Semester
  • Productivity, Quality and Process Design Policies
  • Building and Brand Management
  • Digital Communication and Social Media
  • International Marketing
  • Internship
  • Marketing Simulation

Bachelor's Degree in Marketing

Price on request