Marketing & Events Management
Bachelor's degree
In Telford
Description
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Type
Bachelor's degree
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Location
Telford
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Duration
3 Years
Increasingly, marketing and events are closely related, with events forming a key element of the marketing strategies of a number of organisations. Trade shows, product launches, conferences fundraising, public relations, are all evidence of external and internal marketing where event management (and the management of venues) are key responsibilities for marketing managers and illustrate the need for marketing managers to be competent and skilled in both marketing and event management.
BA (Hons) Marketing & Events Management will equip graduates with an events and marketing management portfolio of knowledge and skills so that they can consider the diverse work opportunities available in the events industry regionally, nationally and internationally. They will learn about the dynamic global marketplace within which the marketing and events operate, gain a working understanding of digital technologies and develop entrepreneurship and business skills that will help them to plan, organise, market and stage events.
Facilities
Location
Start date
Start date
About this course
At the end of this course you, the student, will be able to:
Understand the role and scope of the events sector and critically analyse events and venues impact upon their environments and on regional, national and global culture.
To acquire industry knowledge and develop operational and entrepreneurial skills, relevant to employability and to the marketing, operation and management of events and venues.
Critically appraise the changing trends in the event and venue industry and their ability to attract and retain consumers and develop markets.
Evaluate problem solving techniques to analyse challenges and appropriate theoretical concepts and models to the marketing and management of venues, artists, performers, staff and consumers.
Develop critical awareness of and utilise digital technologies in learning environments and in the context of managing marketing for events and venues.
Critically evaluate the role of regional, national and global stakeholders and their impact on the structure and organisation of the events industry and on the management of venues.
2019 Entry
‘A’ levelgrades BBC - CCC
BTEC QCF Extended Diploma grade MMM, BTEC QCF Diploma grade DD
Access to HE Diploma full award
If you've got other qualifications or relevant experience, please contact The Gateway for further advice before applying.
Successful completion of the foundation year of our BA (Hons) Business Management with Foundation Year guarantees entry on to this course
International entry requirements and application guidance can be found here
Successful completion of the International Foundation Year in Social Sciences guarantees entry on to this course
Reviews
Subjects
- Marketing
- Event Management
Course programme
Semester 1 Starters:
UNDERGRADUATE
Year 1
4MK002 Marketing Principles (20 Credits)
4LI011 Academic Skills (20 Credits)
4LI001 Introduction to Events and Venues (20 Credits)
4LI009 Venue Design and Management (20 Credits)
4MK005 Marketing Performance Management (20 Credits)
4MK006 Introduction to Brand Communication (20 Credits)
Year 2
5MK006 Marketing Planning (20 Credits)
5LI018 Services Marketing (20 Credits)
5LI007 Functions and Special Events (20 Credits)
5LI017 Research Themes in Events (20 Credits)
5MK011 Customer Acquisition and Retention (20 Credits)
5MK012 Integrated Marketing Communications (20 Credits)
Year 3
6MK002 Marketing Strategy (20 Credits)
6LI022 Research, Interpretation and Analysis (20 Credits)
6LI012 Managing Digital Events and Venues (20 Credits)
6MK007 Managing Corporate Reputation (20 Credits)
6BU013 Independent Project 20 SEM2 Core (20 Credits)
6LI011 Sustainability and Events and Venues or 6LI024 The Wedding Experience (20 Credits)
Marketing & Events Management