University of Derby online learning

Marketing Joint Honours

University of Derby online learning
Online

Price on request
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Important information

Typology Bachelor's degree
Methodology Online
Duration 3 Years
Start September
Online campus Yes
Delivery of study materials Yes
Support service Yes
Virtual classes Yes
  • Bachelor's degree
  • Online
  • Duration:
    3 Years
  • Start:
    September
  • Online campus
  • Delivery of study materials
  • Support service
  • Virtual classes
Description

Marketing at Derby ranked Top 10 in The Guardian University Guide 2020
A course that is flexible, makes business sense and is shaped by your interests
Marketing is available as either a major, joint or minor pathway in the joint honours degree programme, so you can decide the right subject mix for your future goals
This degree is accredited by the Chartered Institute of Marketing (CIM) and part of the CIM Graduate Gateway, meaning if you choose specific modules, you’ll gain exemptions towards the CIM Diploma in Professional Marketing, enhancing your credibility as a marketer
You can choose to take a placement year in your third stage to give you a crucial taste of business life, or progress straight to the final stage where you study the strategic aspects of marketing and the implications for organisations in a global environment
You will have the opportunity to showcase your knowledge and skills to prospective employers through a range of creative course work examples
Practical, academic, creative, real. This course gives you marketing as it is, and as it applies to a specific area. It won’t just make you a professional marketer, it’ll make you a marketing specialist. A rare and highly sought-after breed.

Relevant, respected, rewarding
Combining marketing with another subject gives you an appealing mix of skills to put on the table of employers in your chosen marketing area.

Our academics fill the course with their varied experiences of real-life marketing and theoretical knowledge, while guest speakers offer crucial industry perspectives. You will have the opportunity to work on live briefs incorporated into your assignments, which will provide you with key practical experiences.

Facilities (1)
Where and when

Location

Starts

Online

Starts

SeptemberNow taking bookings

To take into account

· Who is it intended for?

When you graduate, you’ll have the skills and confidence to add value immediately within a variety of marketing focused roles. Increasingly employers are seeking staff with good customer and marketing skills, so if you can stand out, you can make your way in marketing or in general business management. Typically, you’ll be prepared for a role in advertising and the media, communications and public relations, sales, promotions and events management, market research, marketing management and operations. Kuldeep Banwait at an Open Day. Kuldeep Banwait

· Requirements

GCSE Maths and English Grade C/Grade 4 (or above) or equivalent qualification

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What you'll learn on the course

Marketing
Joint
Media
Combination
Determine
Digital
Fundamentals
Entrepreneurship
Business
Modules

Course programme

What you will study

You can study Marketing as either a joint, major or minor subject. This will determine how many modules you’ll study at each stage. Please check your other subject to ensure it is possible to create your chosen combination.

Depending on the pathway you choose, you will take a selection of these modules:

Stage one

You will study modules such as:
  • Marketing Fundamentals
  • Introduction to Digital Marketing
  • Business Acumen and Entrepreneurship
  • Advertising Fundamentals
  • Managing the Brand‌
Stage two

You will study modules such as:
  • Market Research
  • Integrated Marketing Communications
  • Digital and Social Media*
  • PR and Media Management
  • Consumer Behaviour*
  • Optional placement year
you'll need to take two of these modules to gain exemptions towards the CIM Diploma in Professional Marketing.

Stage three

You will study modules such as:
  • M‌arket Strategy
  • Ethics, Sustainability and Community
  • Market Sensing
  • PR and Social Media
  • Content, Copywriting and Creativity
  • Independent Study (double module)
  • Services and Experiential Marketing*
you'll need to take two of these modules to gain exemptions towards the CIM Diploma in Professional Marketing.

Additional information

UK/EU fee
£9,250 per year* (2020/21)

International fee
£14,045 per year (2020/21)

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