Marketing Majors

Suffolk University

Bachelor's degree

In massachusetts (USA)

Price on request

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Description

  • Type

    Bachelor's degree

  • Location

    Massachusetts (USA)

  • Duration

    Flexible

  • Start date

    Different dates available

At the Sawyer Business School, you'll learn how to create effective integrated business strategies that include marketing, publicity, research, and advertising.
You have the option to choose one of the following marketing concentrations; however, choosing a marketing concentration is not required—more details are included in the course catalog.

Facilities

Location

Start date

massachusetts (USA)
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Start date

Different dates availableEnrolment now open

About this course

Marketing concentrations for undergraduate students:

Sports Marketing
Digital Marketing
Product Innovation & Brand Marketing
Global Marketing
Professional Selling
Marketing majors who choose to specialize in one of five concentrations are required to complete the marketing major requirements; MKT 317, MKT 322, MKT 419, and MKT 499, as well as follow the instructions below for their area of personal interest.

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Subjects

  • Innovation
  • Marketing
  • Digital Marketing
  • Global
  • MKT
  • Additionally
  • Qualifying
  • Concentration
  • Marketing major
  • Marketing Analytics
  • Strategies

Course programme

Marketing Major Requirements

The BSBA in marketing requires the completion of 21 credit hours in marketing beyond the completion of MKT 210 (or MKT H210) and MKT 220 (or MKT H220) at Suffolk University. Additionally, qualifying students may elect to participate in an honors marketing track.

Choosing a concentration is not required to be a Marketing major.

Required Courses (4 courses, 12 credits)
  • MKT-317 Consumer Behavior
  • MKT-322 Marketing Analytics
  • MKT-419 Marketing Policies & Strategies
  • MKT-499 Customer Insights and Decision Making
Elective Courses (3 courses, 9 credits)
  • MKT-313 Professional Selling
  • MKT-314 Professional Services Selling
  • MKT-315 Integrated Marketing Communication
  • MKT-H315 Honors Integrated Marketing Communication
  • MKT-333 Global Social Innovation
  • MKT-H333 Honors Global Social Innovation
  • MKT-410 Digital Marketing Fundamentals
  • MKT-420 Marketing for Entrepreneurs
  • MKT-421 Global Marketing
  • MKT-H421 Honors Global Marketing
  • MKT-423 Global Retail Strategy
  • MKT-424 Sports Partnership, Activation, and Engagement
  • MKT-426 Sports Marketing
  • MKT-427 Supply Chain Management
  • MKT-428 The Business of Sports and the Media
  • MKT-430 Sports Marketing Consulting
  • MKT-435 Digital Marketing Challenges
  • MKT-H435 Honors Digital Marketing Challenges
  • MKT-436 Marketing for Nonprofit Organizations: Insights and Innovation
  • MKT-440 New Product Development
  • MKT-442 Brand Marketing
  • MKT-444 Social Media Marketing
  • MKT-446 Disruptive Technologies in Marketing
  • MKT-H446 Honors Disruptive Technologies in Marketing
  • MKT-456 Digital Marketing Analytics
  • MKT-H456 Honors Digital Analytics
  • MKT-466 Mobile Marketing: Reaching the Multi-Screen Consumer
  • MKT-510 Directed Study
  • MKT-520 Marketing Internship

See related categories

  • Digital Marketing Undergraduate Degrees
  • Marketing Operations Undergraduate Degrees
  • Distance learning Marketing Operations Undergraduate Degrees
  • Suffolk University Undergraduate Degrees

Marketing Majors

Price on request

The best Marketing Operations courses

See all

See all