Marketing Management

The globalization of the markets, the digital revolution and the increasing demand of the customers pose new and complex challenges in business today:

How to create strong and global brands?
How to keep customers loyal?
How to increase success through supplier management?
How to work in international markets?
How to take advantage of information and communication technologies?

In addition, marketers do not only require technical skills. They are also expected to have the attitude and emotional intelligence that enable them to deal with challenges of a behavioral nature:
How to manage relationships?
How to trade effectively?
How to develop and use creativity?

The main objective of the Postgraduate in Marketing Management is to develop in the participants hard and soft innovative skills that allow them to respond effectively to all these challenges.
With the Post-Graduate course in Marketing Management our purpose is to offer an excellent service in the field of marketing training. To do this we seek to work very carefully to leverage two critical success factors.
In the first place, we design a course plan that allows the combination of the acquisition of knowledge with the development of competences in the most relevant areas of marketing. Secondly, we pay special attention to the faculty. That is why we have brought together a group of professors with a great reputation and experience not only in academia but also in the business world, as we have the participation of CEOs and top executives of companies with excellence practices in the field of marketing.
For all these reasons, we believe that we are faced with a postgraduate course with a distinctive position that constitutes a truly attractive value proposition.