Marketing Management

At the end of this course you, the student, will be able to:

1. Develop and apply research, writing, numerical, digital and personal skills within a business context
2. Develop skills of independent learning, analysis, synthesis and critical thinking through the application of marketing management concepts and principles and the related underpinning theories appropriate to a wide range of business organisations and situations.
3. Apply relevant transferable skills to a career in marketing management (for example, managing projects, communication, working in teams, research and appropriate technologies and critically reflect on the effectiveness of their own skills and knowledge).
4. Examine contemporary and strategic marketing issues through the application of relevant analytical concepts, models and theories.
5. Evaluate and demonstrate an informed understanding of ethical responsibilities contributing to their professional values and their role in organisations and society in the 21st century.
6. Critically appraise relevant knowledge and understanding of organisations, the external environment in which they operate and management theory when assessing and solving problems in different business scenarios.

2019 Entry

'A' Levels at grades BBC - CCC
BTEC QCF Extended Diploma grade MMM, BTEC QCF Diploma grade DD
Access to HE Diploma full award (Pass of 60 credits - of which a minimum of 45 credits must be at level 3 including 18 at Merit or Distinction).
AAT Level 3 Accounting
If you've got other qualifications or relevant experience, please contact The Gateway for further advice before applying.
Successful completion of the foundation year of our BA (Hons) Business Management with Foundation Year guarantees entry on to this course e see for further information.
Those who do not meet the...