Marketing Minors

Marketing Minor for Business Students (3 courses, 9 credits)

A student may choose to minor in marketing by completing any three (3) of the following courses, beyond the completion of MKT 210 (or MKT H210):

Please note the courses with an "H" as part of the course number are Honors courses and require a GPA of at least a 3.2 to enroll.

• MKT-313 Professional Selling
• MKT-314 Professional Services Selling
• MKT-315 Integrated Marketing Communication
• MKT-H315 Honors Integrated Marketing Communication
• MKT-317 Consumer Behavior
• MKT-H317 Honors Consumer Behavior
• MKT-322 Marketing Analytics
• MKT-H322 Honors Marketing Analytics
• MKT-333 Global Social Innovation
• MKT-H333 Honors Global Social Innovation
• MKT-410 Digital Marketing Fundamentals
• MKT-420 Marketing for Entrepreneurs
• MKT-421 Global Marketing
• MKT-H421 Honors Global Marketing
• MKT-423 Global Retail Strategy
• MKT-424 Sports Partnership, Activation, and Engagement
• MKT-426 Sports Marketing
• MKT-427 Supply Chain Management
• MKT-428 The Business of Sports and the Media
• MKT-430 Sports Marketing Consulting
• MKT-435 Digital Marketing Challenges
• MKT-H435 Honors Digital Marketing Challenges
• MKT-436 Marketing for Nonprofit Organizations: Insights and Innovation
• MKT-440 New Product Development
• MKT-442 Brand Marketing
• MKT-444 Social Media Marketing
• MKT-446 Disruptive Technologies in Marketing
• MKT-H446 Honors Disruptive Technologies in Marketing
• MKT-456 Digital Marketing Analytics
• MKT-H456 Honors Digital Analytics
• MKT-466 Mobile Marketing: Reaching the Multi-Screen Consumer
• MKT-H466 Honors Mobile Marketing: Reaching the Multi-Screen Consumer
• MKT-499 Customer Insights and Decision Making
• MKT-H499 Customer Insights and Decision Making
• MKT-520 Marketing Internship
• MKT-H525 Honors Professional Marketing Consulting

To focus your minor in a specific area within Marketing, see "Marketing Major Concentrations" for specialized elective combinations.

Marketing Minor for College of Arts & Sciences Students (4 courses, 12 credits)

College of Arts & Sciences students are required to take MKT 210 (or MKT H210) and three (3) additional Marketing courses. Please note the courses with an "H" as part of the course number are Honors courses and require a GPA of at least 3.2 to enroll.

• MKT-313 Professional Selling
• MKT-314 Professional Services Selling
• MKT-315 Integrated Marketing Communication
• MKT-H315 Honors Integrated Marketing Communication
• MKT-317 Consumer Behavior
• MKT-H317 Honors Consumer Behavior
• MKT-322 Marketing Analytics
• MKT-H322 Honors Marketing Analytics
• MKT-410 Digital Marketing Fundamentals
• MKT-419 Marketing Policies & Strategies
• MKT-H419 Honors Marketing Policies & Strategies
• MKT-420 Marketing for Entrepreneurs
• MKT-421 Global Marketing
• MKT-H421 Honors Global Marketing
• MKT-423 Global Retail Strategy
• MKT-424 Sports Partnership, Activation, and Engagement
• MKT-426 Sports Marketing
• MKT-427 Supply Chain Management
• MKT-428 The Business of Sports and the Media
• MKT-430 Sports Marketing Consulting
• MKT-435 Digital Marketing Challenges
• MKT-H435 Honors Digital Marketing Challenges
• MKT-436 Marketing for Nonprofit Organizations: Insights and Innovation
• MKT-440 New Product Development
• MKT-442 Brand Marketing
• MKT-444 Social Media Marketing
• MKT-446 Disruptive Technologies in Marketing
• MKT-H446 Honors Disruptive Technologies in Marketing
• MKT-456 Digital Marketing Analytics
• MKT-466 Mobile Marketing: Reaching the Multi-Screen Consumer
• MKT-H466 Honors Mobile Marketing: Reaching the Multi-Screen Consumer
• MKT-499 Customer Insights and Decision Making
• MKT-H499 Customer Insights and Decision Making
• MKT-H525 Honors Professional Marketing Consulting

To focus your minor in a specific area within Marketing, see "Marketing Major Concentrations" for specialized elective combinations.

Professional Selling Minor for Business Students (4 courses, 12 credits)

A business student may choose to minor in Professional Selling after completing one of the following two (2) courses. Courses with an "H" as part of the course number are Honors courses and require a GPA of at least a 3.2 to enroll.

• MKT-210 Principles of Marketing
• MKT-H210 Honors- Principles of Marketing

The following three (3) courses must be completed for the minor:

• MKT-313 Professional Selling
• MKT-314 Professional Services Selling
• MKT-322 Marketing Analytics

Professional Selling Minor for College of Arts & Sciences Students (4 courses, 12 credits)

See individual course descriptions for prerequisites.
Required courses for CAS students:

Select one of the following:

• MKT-210 Principles of Marketing
• MKT-H210 Honors- Principles of Marketing

And the following three (3) courses:

• MKT-313 Professional Selling
• MKT-314 Professional Services Selling
• MKT-422 Sales Management

Digital Marketing Minor

Select three (3) from the following:

• MKT-410 Digital Marketing Fundamentals
• MKT-435 Digital Marketing Challenges
• MKT-444 Social Media Marketing
• MKT-446 Disruptive Technologies in Marketing
• MKT-456 Digital Marketing Analytics
• MKT-466 Mobile Marketing: Reaching the Multi-Screen Consumer

Global Marketing Minor

Complete all three (3):

• MKT-333 Global Social Innovation
• MKT-421 Global Marketing
• MKT-423 Global Retail Strategy

Product Innovation and Brand Marketing Minor

Select three (3) from the following:

• MKT-315 Integrated Marketing Communication
• MKT-423 Global Retail Strategy
• MKT-440 New Product Development
• MKT-442 Brand Marketing
• MKT-444 Social Media Marketing
• MKT-446 Disruptive Technologies in Marketing

Sports Marketing Minor

Select three (3) from the following:

• MKT-424 Sports Partnership, Activation, and Engagement
• MKT-426 Sports Marketing
• MKT-428 The Business of Sports and the Media
• MKT-430 Sports Marketing Consulting