Marketing MLitt

Each module typically consists of three to five contact hours per week including lectures, seminars, tutorials and workshops. Assessment is either entirely by coursework, or through a combination of coursework (50%) and a two-hour end-of-semester examination (50%).

Semester 1

• Consumer Behaviour and Marketing Research: teaches you how to think systematically and critically about consumer behaviour, and understand how the principles of consumer behaviour inform methodological design in consumer research.
• Contemporary Global Issues in Management: develops an appreciation of how global trends impact on economies, organisations and the practice of management and marketing.

Semester 2

• Contemporary Conceptual Issues in Management: explores core conceptual challenges in organisations such as the meaning of responsible enterprise and the ways in which personality, power and politics impact on organisations and their communication with key stakeholders.
• Dialogue and Debate in Marketing (Masterclasses): explores key marketing topics such as globalisation, consumer trust, technology, social marketing and behaviour change, PR and branding.

• Alternative Investment
• Creative Marketing Communications
• Entrepreneurship and Business Planning
• Entrepreneurship, Innovation and Creativity
• Ethics, Organisations and Management
• Financial Systems
• International Financial Management
• International Marketing
• Leadership in Organisations
• Managing Natural Resources
• Managing People in Global Markets
• Marketing and Society
• Managing Non-Governmental Organisations
• Risk Management
• Scenario Thinking and Strategy.

The final element of the MLitt is a 15,000-word dissertation. The dissertation is normally on a specific area of marketing, students have the freedom to develop a topic of their own, which is of interest and will contribute to future career development and further study goals. You will be encouraged to consider a topic for the dissertation during Semester 1 and will submit your dissertation proposal early in Semester 2. The School of Management will review your proposal and assign a relevant dissertation supervisor on the basis of the proposal.

In order to prepare you for the research required for your dissertation, you will attend a programme of weekly lectures as part of your Dissertation module. Dissertation projects may be group-based or completed individually (students are assessed individually regardless). You will undertake your research and write your dissertation over the summer, submitting in late August.

If students choose not to complete the dissertation requirement for their Masters degree (MLitt), there are exit awards available that allow suitably qualified candidates to receive a Postgraduate Diploma. By choosing an exit award, you will finish your degree at the end of the second semester of study and receive a PGDip instead of a MLitt.