Course not currently available

Marketing MSc – 1 year

Master

In Bath ()

£ 14,000 VAT inc.

Description

  • Type

    Master

  • Duration

    1 Year

Deepen your understanding of core marketing theory. You’ll develop a desirable set of skills valued by the marketing industry.

You’ll get a good balance between learning the latest marketing theory and practice applying it. Our course spans the three core elements of modern marketing:

marketing to consumers
marketing to businesses and organisations
marketing and society
We have close links with a range of organisations. This means we get input into our course from industry leaders. You’ll learn business skills that are important to the right employers.

About this course

This course is for Graduates looking for a specialist route to a career in marketing.

Study with us to help achieve your career goals. You will develop the right skills and work with employers from week one of the course.

Our graduates have a great employment record. Most go on to careers in marketing, start their own business or begin a PhD.

2:1 or above (or international equivalent) undergraduate degree. Your degree can be in any discipline but it must include business/management and marketing related content.

Key Benefits
We combine latest marketing research with industry practice to go beyond ‘just’ the theory
You'll get an opportunity to make an impact in solving a real business problem with our practice track. This is our alternative to a traditional dissertation
You'll deepen your understanding of modern marketing by working with researchers who are among the best in the world. Our faculty are experts in marketing to consumers, business and society
We challenge convention. You'll develop skills and knowledge that help you create fresh, innovative ideas and stand out to employers
Learn through action with our Global Residencies, Business Challenge Week and Action Project. You'll get practical experience to take with you into your future career
We don’t just teach. We take a two way approach, and your input and knowledge is important

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Fill in your details to get a reply

We will only publish your name and question

Reviews

This centre's achievements

2021

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Marketing
  • Industry
  • Compulsory
  • Marketing Processes
  • Marketing Segmentation
  • Psychology
  • Psychology of exercise and health
  • Consumer
  • Consumer Behaviour
  • Society
  • Organisations

Course programme

Semester one: taught units

Compulsory units

You will take these units:
  • Marketing and society
  • Consumer psychology
  • Marketing to businesses and organisations
  • Strategic marketing
  • Advertising theory and practice
Semester two: taught units

Compulsory units

You will take these units:
  • Strategic brand management
  • E-marketing
  • International marketing across cultures
  • Research methods for marketing
Optional units

You will select one of these units:
  • Financial management for international business
  • Principles of corporate social responsibility
  • Project management
  • Business analytics
  • New product development
  • Understanding employment law
  • Contemporary and emerging issues for organisations
Summer: Dissertation or Practice Track

You will finish the course by choosing one of these two options:

Dissertation Track

You will produce a unique piece of research using techniques learned throughout the year.

Practice Track

You will work with one of our partner organisations to solve a real business challenge. In teams, you will apply what you have learned and present your work to the company.

Methods of assessment

Units are assessed by a combination of formal examinations and coursework.

Additional information

Fees Overseas: £20,000

Home/EU: 31 August 2020
Overseas: 30 June 2020

Marketing MSc – 1 year

£ 14,000 VAT inc.