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Marketing MSc – 1 year
Master
In Bath ()
Description
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Type
Master
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Duration
1 Year
Deepen your understanding of core marketing theory. You’ll develop a desirable set of skills valued by the marketing industry.
You’ll get a good balance between learning the latest marketing theory and practice applying it. Our course spans the three core elements of modern marketing:
marketing to consumers
marketing to businesses and organisations
marketing and society
We have close links with a range of organisations. This means we get input into our course from industry leaders. You’ll learn business skills that are important to the right employers.
About this course
This course is for Graduates looking for a specialist route to a career in marketing.
Study with us to help achieve your career goals. You will develop the right skills and work with employers from week one of the course.
Our graduates have a great employment record. Most go on to careers in marketing, start their own business or begin a PhD.
2:1 or above (or international equivalent) undergraduate degree. Your degree can be in any discipline but it must include business/management and marketing related content.
Key Benefits
We combine latest marketing research with industry practice to go beyond ‘just’ the theory
You'll get an opportunity to make an impact in solving a real business problem with our practice track. This is our alternative to a traditional dissertation
You'll deepen your understanding of modern marketing by working with researchers who are among the best in the world. Our faculty are experts in marketing to consumers, business and society
We challenge convention. You'll develop skills and knowledge that help you create fresh, innovative ideas and stand out to employers
Learn through action with our Global Residencies, Business Challenge Week and Action Project. You'll get practical experience to take with you into your future career
We don’t just teach. We take a two way approach, and your input and knowledge is important
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The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 14 years
Subjects
- Marketing
- Industry
- Compulsory
- Marketing Processes
- Marketing Segmentation
- Psychology
- Psychology of exercise and health
- Consumer
- Consumer Behaviour
- Society
- Organisations
Course programme
Compulsory units
You will take these units:
- Marketing and society
- Consumer psychology
- Marketing to businesses and organisations
- Strategic marketing
- Advertising theory and practice
Compulsory units
You will take these units:
- Strategic brand management
- E-marketing
- International marketing across cultures
- Research methods for marketing
You will select one of these units:
- Financial management for international business
- Principles of corporate social responsibility
- Project management
- Business analytics
- New product development
- Understanding employment law
- Contemporary and emerging issues for organisations
You will finish the course by choosing one of these two options:
Dissertation Track
You will produce a unique piece of research using techniques learned throughout the year.
Practice Track
You will work with one of our partner organisations to solve a real business challenge. In teams, you will apply what you have learned and present your work to the company.
Methods of assessment
Units are assessed by a combination of formal examinations and coursework.
Additional information
Home/EU: 31 August 2020
Overseas: 30 June 2020
Marketing MSc – 1 year