Marketing & Operations Management, BS
Postgraduate
In Philadelphia (USA)
Description
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Type
Postgraduate
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Location
Philadelphia (USA)
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Start date
Different dates available
The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes. Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts, including:
Facilities
Location
Start date
Start date
Reviews
Subjects
- New Product Development
- Product Development
- Marketing
- Economics
- Operations Management
Course programme
Analytics for Service Operations
Enabling Technologies
Product Design
Design and Development of Web-Based Products and Services
New Product Management
Principles of Retailing
Digital Marketing and Electronic Commerce
Idea Generation & the Systematic Approach for Creativity
Pricing Policy
New Product Development
Digital Marketing, Social Media and E-Commerce
Models for Marketing Strategy
Marketing Strategy
Pricing Strategies
Creativity
Applied Probability Models for Marketing
You may not take both the mini course version (0.5 cu) and full term version (1.0 cu) of the same course topic for credit. Specifically, if you take MKTG 221 New Product Management, you may not also take MKTG 262 New Product Development. If you take MKTG 254 Pricing Policy you may not also take MKTG 288 Pricing Strategies. If you take MKTG 227 Digital Marketing and Electronic Commerce, you may not also takeMKTG 270 Digital Marketing, Social Media and E-Commerce. If you take MKTG 292 Creativity you may not also take MKTG 234 Idea Generation & the Systematic Approach for Creativity.
Introduction to Economics for Business 1
Calculus, Part I
Calculus for Wharton Students
Business and You
Management Communication: Persuasive Speaking and Writing for Business
Teamwork and Interpersonal Influence
Accounting and Financial Reporting
Strategic Cost Analysis
Managerial Economics
Corporate Finance
Monetary Economics and the Global Economy
Ethics and Social Responsibility
Law and Social Values
Introduction To Management
Introduction to Marketing
An Introduction to Operations, Information and Decisions
Introductory Business Statistics
Introductory Business Statistics
For students who take ECON 001 Introduction to Micro Economics and ECON 002 Introductory Economics: Macro in place of ECON 010 Introduction to Economics for Business of these courses can be slotted for ECON 010 on the worksheet. The second course may be used to fulfill a General Education Distribution or Unrestricted Elective requirement.
Two can double-count as General Education Distribution courses.
Marketing & Operations Management, BS