Marketing & Operations Management, MBA

MBA

In Philadelphia (USA)

higher than £ 9000

Description

  • Type

    MBA

  • Location

    Philadelphia (USA)

  • Start date

    Different dates available

Marketing and Operations are two closely interrelated functional areas in all manufacturing and service firms. This cross-functional major is designed to satisfy the strong need in industry for MBAs with in-depth training in both areas. Graduates from this major are better prepared to accept future career challenges at the intersection of these two disciplines. Examples of their first job assignment include brand managers who have to coordinate marketing and manufacturing for a particular product, members of new product development teams, leaders of quality management programs, or managers in the service sector with responsibility for creating and marketing new services.

Facilities

Location

Start date

Philadelphia (USA)
See map
Filadelfia, Pensilvania, 19104

Start date

Different dates availableEnrolment now open

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Reviews

Subjects

  • Financial Training
  • Financial
  • Global
  • Marketing
  • Operations Management

Course programme

Marketing Management
Dynamic Marketing Strategy
Strategic Marketing Simulation
Quality and Productivity
Operations Strategy
Quality and Productivity
Business Analytics
Online Business Models and the Information-Based Firm
Innovation
Operations Strategy
Data and Analysis for Marketing Decisions
Models for Marketing Strategy
Applied Probability Models in Marketing
Special Topics: Experiments for Business Decision Making
Measurement and Data Analysis in Marketing - Part A
and Measurement and Data Analysis in Marketing - Part B *
Research Methods in Marketing - Part A
and Research Methods in Marketing - Part B *

Instructor permission needed.


A minimum of 1 course unit must be in MKTG and a minimum of 2 course units must be in OIDD. The remaining 1 course unit can be from either MKTG or OIDD.

Students may take MKTG 770 or MKTG 727, but not both.

If MKTG 712, MKTG 771, MKTG 776, or MKTG 809 is selected to satisfy the MKTG Research course requirement, any of the remaining MKTG Research courses listed in this note may be taken to satisfy the two MKTG course units. MKTG 712, MKTG 771, MKTG 776, and MKTG 809 cannot apply to both.

No more than one course unit may be earned from the following: MKTG 890, MKTG 893, MKTG 895, MKTG 897, or MKTG 899.


Fundamentals of Financial Accounting
Accelerated Financial Accounting 1
Fundamentals of Financial and Managerial Accounting
Corporate Finance
Accelerated Corp Finance 3
Corporate Finance (Half CU)
Macroeconomics and the Global Economic Environment
Macroeconomics and The Global Economic Environment (Half CU)
Responsibility in Global Management
Responsibility in Business
Microeconomics for Managers: Foundations
Microeconomics for Managers: Advanced Applications
Foundations of Teamwork and Leadership
Managing Established Enterprises
Management of Emerging Enterprises
Marketing Management
Dynamic Marketing Strategy
Strategic Marketing Simulation
Quality and Productivity
Operations Strategy
Quality and Productivity
Business Analytics
Online Business Models and the Information-Based Firm
Innovation
Operations Strategy
Regression Analysis for Business 5
Accelerated Regression Analysis for Business
Management Communication
Advanced Persuasive Speaking
Communication Challenges for Entrepreneurs: "Pitching your Business"
Persuasive Writing for Business Leaders

ACCT 612 is by placement only.


Students cannot enroll in FNCE 614 and FNCE 615.


FNCE 612 is by placement only.


Students must take at least one of OIDD 611 and OIDD 615, and may take both to satisfy the requirement.


STAT 621 is by placement only.


Marketing & Operations Management, MBA

higher than £ 9000