Marketing (PR and Advertising) BA (Hons)

This degree is accredited by the Chartered Institute of Marketing (CIM) and part of the CIM Graduate Gateway, meaning if you choose specific modules, you’ll gain exemptions towards the CIM Diploma in Professional Marketing, enhancing your credibility as a marketer
Focus on the integrated management of marketing, marketing communications, PR and advertising
Improve your marketing knowledge whilst appreciating the full multi-media approach to marketing communications
You can choose to study abroad for a semester at CEU San Pablo University in Madrid, through the universities 'Go Places Go Further' programme. All classes will be taught in English
Placements, internships and hands-on projects for companies enable you to work on real marketing issues and develop your marketing skills.
All companies use marketing as a vital tool to promote products, services and brands to different audiences. The BA (Hons) Marketing, PR and Advertising offers a core understanding of key marketing, branding and communication concepts preparing you for a successful career in advertising and PR in either an organisation or agency environment.

Relevant, respected, rewarding
This is a practical, in-depth study of one of the most exciting business disciplines. You’ll be fully prepared to plan and execute effective communication campaigns that deliver the right message to the right people at the right time.
As you develop your skills in marketing, PR and advertising techniques you’ll understand how a strong and consistent brand image is developed and what impact it has on business profitability. By the end of the course, you will have built a professional digital portfolio.