Marketing for primary care National Health Service NHS Training Course

Nobleprog Limited

Course

In City Of London

Price on request

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Description

  • Type

    Course

  • Location

    City of london

This training course has been created for Practice Managers, Practice Owners, General Practitioners, NHS administrators, CCG staff who need to develop practical marketing skills. It is not designed for academic purposes, but offers practical advice on understanding marketing strategy, realizing the importance of market segmentation, identifying patient groups not been catered to by primary care, creating effective, ethical strategies to boost your list size, ensuring that your communication materials are understood and reaching non native speakers of English.
This course focuses on marketing for primary care in which results and continuous learning are the most important factors. The main emphasis is strategy using current real-world examples from a number of unrelated industries in order to learn how marketing campaigns work, then we are going to apply them to primary care and then your practice. Each course member will have the opportunity to create a marketing plan, learn how to implement it in practice and learn how to measure success.
The first practical course on marketing for general practice

Facilities

Location

Start date

City Of London (London)
See map
Token House, 11-12 Tokenhouse Yard, EC2R 7AS

Start date

On request

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Subjects

  • NHS Training
  • General Practice
  • Materials
  • Marketing
  • Primary

Course programme

Marketing Overview

  • Marketing - why, when and what for?
  • The 4Ps
  • Segmentation
  • Direct Marketing
  • Failed campaigns and how to avoid making the same mistake
  • Marketing for small business
  • Marketing for general practice
  • Social media – the benefits and the dangers

Checklist of tools for general practice marketing

Marketing Planning

  • Choosing the right segment
  • Choosing the right channel
  • Maximising cost savings
  • Guerilla marketing
  • Win Win partnerships to generate increased patient footfall
  • Special guidance focused on various socio-economic groups

Becoming a Patient Centred Practice

  • What is patient centred practice
  • Features and benefits
  • Service audit and what services to plan for
  • What do your patients want from you?

Patient surveys

  • Learn how to increase patient satisfaction
  • Identify the patient segments to target
  • Design a straightforward, practical questionnaire

Marketing Audit

  • Understand how to appraise and improve your marketing materials
  • The importance of the surgery leaflet
  • POS materials and how to use them

About the trainer

  • The business coach for this course works for the European Union as an expert consultant on the Horizon 2020 programme and is responsible for evaluating Primary Care funding proposals in regards to care of the elderly.
  • For five years, he worked for the largest independent medical media company in Europe in the role of Vice President Marketing and was a member of the management board. As a result, he has a good understanding of primary care best practice throughout Europe.

The trainer won an award for his client Roche, for designing the world’s best patient education programme.

  • For the past 12 years he has worked with the National Health Service in Primary Care as an advisor in the field of HR, strategy, patient retention, back office streamlining and the ethical attraction of new patients.
  • He teaches the executive MBA programme at one of the best economic universities in Europe

See related categories

Marketing for primary care National Health Service NHS Training Course

Price on request

The best .Net and C# courses

See all

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