Marketing Training
Course
Online
Description
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Type
Course
-
Level
Intermediate
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Methodology
Online
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Class hours
16h
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Duration
1 Year
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Online campus
Yes
The Marketing Course is designed to provide learners with a comprehensive understanding of modern marketing principles and practices. Covering both strategic and practical perspectives, this course explores key areas such as digital marketing, consumer behaviour, branding, market research, content strategy, and campaign planning. Learners will gain insight into how successful marketing supports business growth, customer engagement, and brand visibility across competitive markets.
Throughout the course, you will develop essential marketing skills, including analysing target audiences, creating effective marketing strategies, and measuring campaign performance. The curriculum reflects current industry trends, making it ideal for those looking to build or enhance their marketing knowledge in today’s fast-paced digital environment. SEO-focused content ensures learners understand how search engines, social media, and data-driven marketing shape modern promotional strategies.
Whether you are starting a career in marketing, supporting a business function, or seeking professional development, this online marketing course offers flexible, self-paced learning to suit different schedules. Designed by industry professionals, the course balances theory with practical application, helping learners build confidence and transferable skills that are valuable across a wide range of sectors.
Important information
Price for Emagister users:
About this course
Understand core marketing principles and terminology
Analyse consumer behaviour and target markets
Develop effective marketing and branding strategies
Apply digital marketing and SEO fundamentals
Measure and evaluate marketing campaign performance
Enhance communication and promotional planning skills
This Marketing Course is intended for individuals seeking to develop a solid foundation in marketing or enhance existing knowledge. It is suitable for aspiring marketing professionals, business owners, entrepreneurs, and employees involved in sales, communications, or brand management. The course also benefits career changers looking to move into marketing-related roles or those aiming to strengthen their CV with recognised marketing skills.
Students, graduates, and professionals at different career stages will find the course accessible and relevant, as it introduces concepts clearly while addressing real-world applications. No prior marketing experience is required, making it ideal for beginners, while the structured content also supports those wishing to refresh or update their skills. The inclusive design ensures learners from diverse backgrounds can confidently engage with the subject and progress at their own pace.
There are no formal entry requirements for this course, making it accessible to a wide range of learners. It is suitable for individuals aged 16 and above who have an interest in marketing or professional development. While no previous marketing knowledge is required, learners are recommended to have a good standard of English to understand course materials effectively. Basic numeracy skills are advised for interpreting data and performance metrics. Fundamental IT skills, including the ability to use a computer and access online learning platforms, will support a smooth learning experience.
Upon successful completion of the Marketing Course, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.
This course stands out for its flexible, self-paced learning structure, allowing learners to study around work, education, or personal commitments. The content is expertly designed to reflect current marketing practices and industry expectations. Clear, structured modules focus on practical knowledge that can be applied across multiple sectors. Learners benefit from career-focused outcomes that support professional growth and skills development. The course equips participants with marketing competencies that enhance employability and strengthen a CV, making it a valuable addition for those seeking to progress or diversify their career options.
Yes, this course is designed to be accessible for beginners with no prior marketing experience. Concepts are introduced clearly and progressively, allowing learners to build confidence as they advance. The structured modules ensure that foundational topics are covered before moving on to more detailed marketing strategies, making it suitable for learners at different levels.
Completing this marketing course can enhance your employability by providing in-demand marketing skills applicable across many industries. It supports career progression in roles such as marketing assistant, digital marketing executive, business owner, or communications coordinator. The certification demonstrates commitment to professional development and strengthens your CV.
The course is delivered entirely online, allowing learners to study at their own pace. Materials are available 24/7 through an online platform, making it easy to fit learning around other commitments. This flexible approach supports independent study while providing clear guidance throughout the course.
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This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Market
- Marketing
- Digital Marketing
- Business Marketing
- Marketing Strategy
- Marketing Campaign
- Consumer Behaviour
- SEO
- Branding
Teachers and trainers (1)
One Education
Course Provider
Course programme
A marketing course introduces the principles and practices used to promote products, services, and brands to target audiences. It covers key areas such as market research, consumer behavior, branding, digital and traditional marketing strategies, pricing, promotion, and distribution. The course helps learners understand how to identify customer needs, create value, and develop effective marketing campaigns using data, creativity, and strategic thinking in competitive markets.
Course Curriculum
- Marketing
Module 01: Basics of Marketing
Module 02: The Marketing Process
Module 03: Strategic Marketing
Module 04: Marketing Environment
Module 05: Market Segmentations
Module 06: Consumer Buying Behaviour
Module 07: Business Markets and Buying Behaviour
Module 08: Marketing Research
Module 09: Product Strategy
Module 10: Branding Strategy
Module 11: Product Life Cycle
Module 12: Pricing Strategy
Module 13: Marketing Channels
Module 14: Integrated Marketing Communications
Module 15: Advertising and Sales Promotion
Module 16: Personal Selling and Public Relations
Module 17: Direct and Digital Marketing
Mock Exam
Final Exam
Marketing Training
