Marketing in Travel & Tourism

When you think about it, hundreds of travel and tourism businesses offer the same products at the same prices. So why is it that some tower over others, in terms of their performance and success? Believe it or not, the answer often comes down to the magic of marketing. The more powerful and effective your marketing campaign, the more business you attract. After which, it’s simply a case of ensuring the tourism products you offer really are up to standard. Gaining an edge in the travel industry means ensuring your target audience finds you, trusts you and continues to work with you long-term.

This exclusive tutorial has been designed for current and prospective travel & tourism workers alike. Explore a breakdown of the effective marketing strategy, along with the role and importance of market research, promotional activities and advertising. Learn how to work with printed and digital materials, how travel writers influence the industry as a whole, the primary objectives of marketing and the value of travel exhibitions and trade shows.