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Sheffield Hallam University

Marketing with Psychology BA

Sheffield Hallam University
In Sheffield ()

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Important information

Typology Bachelor's degree
Duration 3 Years
  • Bachelor's degree
  • Duration:
    3 Years

Learn how to apply psychological theory to marketing practice.Understand contemporary marketing and consumer psychology.
Gain hands-on experience on placements and live projects.Graduate as a creative, innovative and entrepreneurial marketer.Achieve professional recognition from the Chartered Institute of Marketing (currently in application stage)

To take into account

· What are the objectives of this course?

On this course, you'll gain a challenging business education. You'll cover the breadth of consumer psychology and gain a solid base in marketing — developing the skills and attributes that modern employers expect. Upon graduating, you'll be ready to enter a range of rewarding marketing positions, or delve deeper into psychology and consumer behaviour.

· Requirements

112 UCAS Points, including at least 64 points from two A Levels or equivalent BTEC National Qualifications. We accept AS levels and general studies. Where an applicant has not taken AS Level qualifications we may make a lower offer.

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What you'll learn on the course

Marketing Tools
Marketing Strategy
Marketing Processes
Marketing Communications
Marketing Management
Marketing Planning
Marketing Segmentation
Marketing skill

Course programme

How you learn

This course allows you to understand marketing with depth and customer insight. You will be taught by tutors who have real world experience in different sectors of business.You'll quickly gain a handle on both marketing practice and consumer psychology, undertaking both rigorous academic modules and exciting live briefs.

You'll learn skills that employers are looking for across the marketing sphere — including everything from strategic brand management, marketing innovation and organisational psychology. In doing so, you'll prepare yourself not only for your first graduate positions, but beyond.

You learn through
  • lectures
  • seminar
  • based discussions
  • live client briefs
  • tutorials and workshops
  • experiential learning
  • research projects
Applied learning

Work placements

We recommend for all undergraduate marketing students to gain real-world experience on placement. We have a range of useful industry contacts and offer support to help you find a suitable opportunity. These can involve anything from a short internship to a year-long paid position. Other marketing graduates have gone on to work for Nestle, Audi, IBM, John Lewis.

Live projects

Throughout the course, you'll work on live projects based on live briefs. These will allow you to make connections between your marketing and psychology studies — delivering credible outcomes for clients.

Field trips

There are field trip opportunities available to all marketing students. These are delivered via the Marketing Society, and have included a visit to ITV studios.

Networking opportunities

The Marketing Society hosts numerous events throughout the academic year which offer students the opportunity to network with marketers, business leaders, academics and students.


The live client brief forms part of an external competition. You'll be supported by tutors if you wish to enter.

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